Senior Manager, Marketing Strategy

FormlabsSomerville, MA
$140,000 - $200,000

About The Position

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world. We are seeking a highly skilled and motivated Senior Manager, Marketing Strategy & Analytics who will play a crucial role in driving data-driven decision-making, optimizing marketing strategies, and providing valuable insights to support our growth objectives. This role requires a deep understanding of customer segmentation and targeting, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment.

Requirements

  • 3 to 10 years of experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10
  • Experience in industry research and customer segmentation
  • Experience working with executive leaders and are willing to debate and push back
  • Able to structure analysis & build data-driven models
  • Have a growth mindset. Don’t mind trying new ideas and learn fast
  • Have an ownership mentality and get things done
  • Use AI tools fluently in your daily work, held to the same quality bar as your own

Nice To Haves

  • Proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
  • Engineering, manufacturing or related experience is a big plus
  • MBA preferred, not required

Responsibilities

  • Driving data-driven decision-making
  • Optimizing marketing strategies
  • Providing valuable insights to support growth objectives
  • Customer segmentation and targeting
  • Collaborating across cross-functional teams

Benefits

  • Equity in the form of RSUs
  • Full time employees receive equity
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