Marketing Strategy Manager

Planet Wine•Richmond, CA

1d•Hybrid

About The Position

Planet Wine is seeking a versatile, strategic, and hands-on marketing professional to work closely with the Chief of Sales and Chief of Operations. This role serves as a crucial link between sales leadership, the sales team, the office team, suppliers, and external partners. The position requires a candidate who understands commercial priorities, can identify opportunities, and translate sales team needs into effective strategies, tools, and actions. The ideal candidate is strongly focused on marketing strategy development, can analyze brand performance, and recommend actions to increase sales. They should be comfortable working directly with leadership on commercial priorities, product launches, promotions, and various market strategies. The role demands an organized, autonomous, proactive individual capable of managing multiple projects, possessing both creativity for brand identity and a commercial mindset for sales and customer needs. This is a "Swiss knife" role with a strong emphasis on strategy, sales support, and execution in an entrepreneurial environment.

Requirements

A minimum of three years of experience in marketing, brand management, trade marketing, sales enablement, or business development.
Excellent analytical, organizational, and project management skills.
Ability to take initiative and work independently.
Strong understanding of commercial priorities and the relationship between marketing and sales.
Bilingual: Fluency in English/French with excellent written and verbal communication skills.
High level of Proficiency in Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop.
Proficiency with Microsoft Office and Google Suite software platforms with strong spreadsheet skills.
Familiarity with AI based platforms and usage (ie: Claude, ChatGPT).
Ability to update and maintain a website and manage key social media platforms.
Comfortable working with data, analytics tools, and performance tracking.
Knowledge of the wine industry is strongly preferred.
Experience in trade marketing, chain accounts, distribution, or the beverage industry is a plus.
Previous experience using Encompass or a similar distribution and inventory management platform is a plus.
Resumes will only be considered for those who meet all of the above requirements including bilingual in English/French. A cover letter is also mandatory.

Nice To Haves

Curious, energetic, resourceful, and solutions-oriented personality.
Ability to step back and develop a strategy, but also get involved directly to move a project forward.
Enjoy working closely with both the sales team and the office team.
Quickly understand priorities in the field, and turn feedback from sales representatives into effective marketing tools and actions.
Desire to make a meaningful impact, take ownership of important projects, and become a true strategic partner to Planet Wine’s sales and operations leadership.

Responsibilities

Develop the overall marketing strategy for Planet Wine, its key brands, and the Cueillette portfolio.
Identify market opportunities, trends, and customer segments with growth potential.
Analyze brand performance and develop action plans to support growth.
Adapt strategies and sales tools for different channels, including restaurants, bars, independent retailers, chain accounts, distributors, and out-of-state markets.
Develop seasonal and promotional programs to help the sales team maximize sales opportunities.
Create, improve, and maintain sales tools, including sell sheets, technical sheets, shelf talkers, presentations, price books, order forms, portfolio books, and promotional materials.
Ensure that Planet Wine’s brand identity remains consistent across all platforms, content, and materials.
Work with producers and suppliers on brand positioning, product launches, labels, sales materials, and marketing initiatives.
Support the sales team during product launches, incentive programs, events, tastings, producer visits, sales meetings, and presentations.
Maintain and update the company website.
Manage or oversee content published on Instagram and other social media platforms.
Analyze the performance of marketing campaigns and initiatives and continuously identify opportunities for improvement.
Use Encompass to access, manage, and analyze relevant product, customer, inventory, and sales information.
Welcome and onboard new J-1 sales hires reps by preparing their starter kits, introducing them to the company and office team, explaining internal communication processes, and showing them how to work with the marketing department to request sales tools and support.