Senior Marketing Manager, Strategy & Operations

Unboxed Training & Technology•Richmond, VA

7h•Onsite

About The Position

The Senior Marketing Manager, Strategy & Operations leads the execution of Unboxed’s marketing strategy through strong operational management, marketing technology ownership, performance reporting, vendor coordination, and budget administration. This hands-on leader manages a small team of employees and contractors supporting design and events, while partnering closely with internal stakeholders across sales, leadership, content, social, creative, and brand functions.

Requirements

Marketing strategy and execution planning, translating priorities into coordinated campaigns and operational plans
HubSpot expertise, including automation, lead scoring, ABM support, reporting, and dashboard development
Marketing technology management, including integrations, data quality, troubleshooting, vendor evaluation, and platform optimization
Performance measurement and reporting, with the ability to analyze and communicate results to leadership
Team, contractor, agency, and vendor management, including creative/design, event, lead-generation, and appointment-setting partners
Strong project management, organization, communication, and cross-functional collaboration skills
Bachelor’s degree in marketing, communications, business, or a related field; equivalent practical experience considered
Seven or more years of marketing operations, demand generation operations, marketing program operations, or related experience
Prior people-management experience, including employees and contractors

Nice To Haves

Experience with data-enrichment platforms such as ZoomInfo and revenue-intelligence tools such as Gong
Experience using AI tools, such as Claude, to improve reporting, analytics, dashboard development, or operational efficiency
Familiarity with website management, SEO, web-development coordination, and platforms such as Heroku
Familiarity with RFP processes and RFP automation tools

Responsibilities

Translate company marketing strategy into actionable cross-channel plans, priorities, timelines, and operating processes.
Partner with Sales and executive leadership to ensure marketing initiatives align with pipeline, revenue, and account-growth objectives.
Lead and develop a small team of employees and contractors (design, events, and related resources), setting priorities, providing coaching, and reviewing work product.
Manage outsourced appointment-setting and lead-generation agencies, including KPI definition, lead-quality evaluation, performance reviews, and ongoing optimization.
Manage relationships with relevant learning and talent-development industry associations and events, including sponsorships, logistics, vendor coordination, and budgets.
Own marketing operations, including systems, processes, workflows, reporting, vendor coordination, and financial administration.
Administer and optimize HubSpot for marketing automation, account-based campaigns, lead scoring, campaign execution, and performance dashboards.
Maintain the marketing technology ecosystem (integrations, data hygiene, troubleshooting, tool evaluation, and vendor management).
Use data-enrichment, conversation-intelligence, and AI-enabled tools to strengthen account targeting, improve lead quality, generate insights, and support marketing decision-making.
Support RFP processes and administer RFP automation tools to keep proposal content current and improve response speed.
Oversee website performance, SEO, and content relevancy, coordinating with internal or external development resources.
Develop and present marketing performance reports and dashboards for leadership and executive audiences.