Manager, Marketing Strategy

NBCUniversal•Universal City, CA

17h•Hybrid

About The Position

Universal Television Entertainment (UTE) is seeking a dynamic strategist to support the development of holistic, data-informed marketing strategies for original programming, acquired content and films on Peacock. Reporting to the Sr. Director, Marketing Strategy, this role is part of a broader team responsible for building actionable marketing strategies across the UTE portfolio – including NBC, Bravo, NBC Sports, and Peacock – that drive awareness, subscriber acquisition, and engagement. The person will play a critical role in leveraging data and insights to help marketing teams understand the unique value proposition, cultural context, and growth opportunities for priority content on Peacock. They will help articulate the broader marketing approach, positioning, and strategic guardrails – then translate it into actionable direction for creative development, audience targeting and cross-functional collaboration. They will also help shape the agenda for consumer-driven, long-term strategic thinking around Peacock growth and franchise building.

Requirements

4+ years of experience in marketing strategy, brand planning, or entertainment marketing – preferably within streaming, television, media, or agency environments
Demonstrates strong strategic thinking, with the ability to connect data, cultural insights, and business objectives into clear, actionable recommendations
Skilled communicator and visual storyteller, with experience distilling complex ideas into simple, compelling narratives and presentations (PowerPoint or Keynote)
Highly organized and detail-oriented, with the ability to manage multiple projects and deliver high-quality work in a fast-paced environment
Excellent collaborator who builds relationships with ease and is comfortable moving work forward in a matrix-style organization
Confident working across functions, with the ability to contribute in discussions with key Peacock stakeholders and partners
Experience working with data and insights, translating findings into clear implications for marketing strategy
Proactive self-starter who takes initiative and demonstrates sound judgment, while also knowing when to seek guidance
Adaptable and comfortable navigating ambiguity in a dynamic, evolving media landscape
Passion for television, streaming, and pop culture, with a curiosity for emerging trends and audience behavior
Experience navigating brand/agency relationships

Nice To Haves

Bachelor’s Degree preferred
Familiarity with project management systems like Airtable

Responsibilities

Contribute to marketing strategy development for Peacock’s original series and key titles – helping define positioning, audience targets, objectives, and strategic frameworks
Support the translation of research, cultural insights, and performance data into clear takeaways that inform strategy and campaign direction
Help identify marketing hooks that expand reach, drive engagement, and unlock growth opportunities
Collaborate cross-functionally with Brand, Creative, Media, Multiplatform Planning, Decision Sciences, Programming, and other partners to synthesize inputs and inform strategic recommendations
Support the translation of strategy into campaign execution across creative, media, and other platform touchpoints
Develop clear, compelling presentations that bring strategies to life for internal stakeholders
Support the preparation of materials for senior leadership reviews, ensuring clarity and consistency of the strategic narrative
Track campaign performance and contribute to optimization by surfacing key insights and learnings
Conduct competitive analyses across the streaming and entertainment landscape to identify opportunities and inform differentiated strategies
Help manage and guide the NBCU page selected for the Marketing Strategy team each quarter
Maintain project tracking for multiple workstreams and deliverables to meet deadlines