Senior Manager, Marketing Strategy

Keurig Dr Pepper•Frisco, TX

1d•$130,700 - $170,000•Onsite

About The Position

The Marketing Strategy & Operations team is focused on developing a broad, strategic vision for Keurig Dr Pepper’s core beverage categories and identifying new growth opportunities within them. Working closely with the Senior Director of Marketing Strategy & Operations, the Marketing & Innovation leadership team, and cross-functional commercial leaders, the Senior Manager will lead the development of category growth platforms, define brand roles, influence brand prioritization, guide strategic initiatives, and develop capabilities to enable operational efficiency. She/he will drive problem-solving and opportunity evaluation, including strategic and financial analysis, and the creation of business plans for high-potential initiatives. The role will be responsible for proactively monitoring changes in the external competitive environment with progress against internal goals to determine when to adjust vs. stay the course and sharpen execution. The ideal candidate will bring 3 or more years of management consulting experience from a leading strategy consulting firm or 7+ years in a Marketing, Strategy, or Finance function. They will provide broad, analytical, and strategic input into the KDP portfolio strategy. Blending strong internal capabilities with creative, external perspectives, the successful candidate will champion new initiatives that demonstrate breakthrough thinking.

Requirements

Bachelor’s degree from an accredited US or international university in Marketing, Economics, Accounting, Business, Finance, or other highly analytical discipline (e.g., Engineering)
5-7 years of experience in Strategy, Marketing, Finance, OR 3 years if in a leading consulting firm
Experience applying technical skills in corporate strategy and business development, financial modelling and analysis, strategic problem solving, and business plan development
Advanced MS Excel skills (e.g., working with large datasets, modelling)
Experience developing and delivering compelling MS PowerPoint presentations

Nice To Haves

Experience with a leading strategy consulting firm or experience in consumer goods or retail products strongly preferred
Strong leadership skills, including strategic thinking, project leadership, collaboration, and influencing skills, as well as ability to manage ambiguity
Strong analytical thinking and problem-solving skills, with the ability to learn and adapt quickly
Excellent oral and written communication skills - the ability to communicate at senior leadership levels with ability to quickly gain credibility
Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations

Responsibilities

Work with the Marketing & Innovation leadership team to uncover and address strategic opportunities across core KDP beverage categories (Soda, Water, Juice, Tea, Energy, etc.)
Partner with the Innovation team and Corporate Strategy team to evaluate KDP entrance into new/emerging categories and prioritize opportunities
Conduct research and analysis to shape category participation and brand investment strategies
Identify brand renovation opportunities across the core portfolio and prioritize opportunities based on value to KDP
Serve as an internal consultant, leading special strategic projects with cross-functional teams to drive swift action
Serve as a steward for the company’s total portfolio performance by building expertise in all of KDP’s brands and categories
Drive results, define outcomes, and ensure that the category strategies are executed successfully to achieve planned business outcomes
Identify business questions and develop strategic, analytical, and financial frameworks to answer them
Synthesize complex problems into clear, actionable plans and ensure execution for success
Drive alignment among senior leaders