Senior Manager, Marketing Operations

Solink • Ottawa, ON

23h • CA$152,000 - CA$180,000 • Remote

About The Position

The Senior Manager, Marketing Operations is a crucial member of our Revenue Operations (RevOps), Go-to-Market, and Demand Generation teams — responsible for ensuring the smooth operation and scalability of our marketing and lead-generation infrastructure. This person will focus heavily on data integrity, and will work continuously to improve our lead acquisition process to support overall growth. In this role, you’ll play a pivotal part in bridging marketing, sales, and operations to help drive revenue and growth.

Requirements

• Strong ability to prioritize tasks and manage time effectively — able to balance multiple responsibilities across reporting, operations, and project execution.
• Deep understanding of HubSpot and Salesforce— including architecture, CRM setup, workflows, data mapping, and integrations.
• Strong people and communication skills — capable of managing a team, coordinating across stakeholders, and translating technical/operational issues into clear actions.
• Strong analytical skills with the ability to translate data into actionable business insights.
• High proficiency in Excel/Google Sheets (ex: pivot tables, INDEX/MATCH, VLOOKUP, IF statements, filters)
• A deep understanding of B2B sales, marketing and customer success including process, content and technology; e.g. Marketo, Gong, Hubspot/Salesforce, Outreach/Salesloft, Sales Navigator, Gainsight, etc.
• Excellent attention to detail, coupled with the ability to see the bigger picture — identify root causes, articulate challenges clearly, and solve problems strategically.
• Familiarity with CRM systems beyond HubSpot — especially Salesforce — and experience with HubSpot-Salesforce sync is a strong asset.
• A mindset of continuous improvement: able to proactively seek process improvements, enforce data integrity, and support scalable growth.
• Experience working in fast-paced startup or scale-up environments.
• Familiarity with marketing automation platforms, ad tech, and analytics tools.
• Comfort working cross-functionally across marketing, sales, operations, product, and customer success.
• Previous experience in RevOps or revenue support roles.
• Bachelor’s degree in Marketing, Data/Analytics,. Business Administration or equivalent
• 5+ years in Marketing Operations, RevOps, Demand Gen, or Marketing Analytics.
• Candidates must undergo a criminal records check upon hire
• Be a Canadian Citizen, or eligible to work in Canada
• Be willing to comply with Solink’s own security policies and standards.

Responsibilities

• Provide regular reporting, analytics, and insights to key business partners across marketing, sales, and leadership — enabling data-driven decisions.
• Maintain and optimize the foundations of the HubSpot account, ensuring that marketing, sales, and customer data architecture are robust, scalable, and aligned with business needs.
• Own the strategy and execution of Solink’s campaign architecture and reporting in SalesForce, along with integrations with HubSpot to ensure accuracy
• Support broader revenue-tech (RevTech) operations — including CRM integration, lead-flow optimization, data hygiene, campaign set-up and tracking, and cross-functional collaboration.
• Act as a “go-to” resource for a wide range of requests related to revenue-driving activities — from ad-hoc analytics and dashboards to process improvements and technical implementations.
• Collaborate closely with Demand Gen, Sales Ops, and Go-to-Market teams to ensure lead acquisition and distribution processes are efficient, accurate, and optimized for performance.
• Identify inefficiencies and areas for improvement across marketing operations, then propose and implement solutions to streamline processes and improve performance.

Benefits

• Meaningful equity: Every full-time, permanent employee has a stake in our growth.
• Comprehensive benefits: A stellar benefits package, ensuring you're fully supported with anything you need.
• Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
• Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
• Candid culture: Clear expectations, honest feedback, and no politics.
• Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior