Senior Manager, Marketing Operations

InStride Health

2d•$134,000 - $149,000•Remote

About The Position

InStride Health is seeking a Senior Manager, Marketing Operations to lead the systems, data, and automation crucial for connecting families and referring providers with their services. This role acts as a liaison between marketing, sales, payor, and clinical operations teams, ensuring a unified view and enabling swift action. The position involves managing the CRM and associated marketing tools, serving as a bridge between commercial team needs and product/data science/engineering development. A key aspect of this role is leveraging AI for audience building, identifying campaign opportunities, and disseminating actionable insights. The primary focus will be on strengthening the CRM foundation, requiring a strategic thinker capable of setting direction and performing hands-on work within the systems.

Requirements

5+ years in CRM systems management OR marketing/revenue operations, with hands-on experience rebuilding or significantly restructuring a CRM.
Hands-on Zoho CRM experience preferred; deep HubSpot or Salesforce experience with readiness to focus on Zoho will also be considered.
Proven experience directly managing people, including hiring, developing, and holding direct reports or teams accountable to clear priorities.
Track record of supporting a sales team with measurable gains in efficiency and output.
Real experience using AI and automation to build functional solutions.
Strong strategic thinking, with the ability to connect marketing strategy, system architecture, and data flow.
Comfort with funnel and conversion analytics, and familiarity with website lead capture and behavior tracking (forms, GA4, Segment, or similar).
Strong collaboration skills, high attention to detail, and a problem-solving mindset in a fast-paced environment.

Nice To Haves

Experience in healthcare, behavioral health, or other HIPAA-regulated environments.

Responsibilities

Govern the CRM and connected marketing tools, including data model, automation, permissions, and data quality, ensuring reliable integration with the website, analytics tools, and clinical systems.
Set strategy and priorities, and drive execution with partner teams (Marketing, Sales, Product, Admissions, Clinical Operations, Data Science, Analytics) that rely on the CRM and other marketing tools.
Manage and develop the CRM Administrator, shifting the role's focus from reactive requests to strategic priorities.
Define the process for tracking families and providers from initial contact through enrollment, collaborating with data science and analytics on lead scoring, routing, and attribution.
Represent commercial and marketing needs in product and engineering planning, ensuring system work aligns with the roadmap and partners understand priorities.
Build and maintain marketing and sales audiences, utilizing AI to identify campaign opportunities such as underserved territories, new plan coverage, or application bottlenecks.
Design the process for marketing-generated provider interest to reach territory managers, including clear targeting, priorities, and automation of manual steps.
Provide the payor team with necessary reporting for negotiations and expansion, including utilization, geographic coverage, and referral volume by plan.