Senior Manager, Marketing Operations – Veeva PromoMats/Capabilities
About The Position
About this Role: Biogen is seeking a results-driven, collaborative Senior Product Manager to join our Marketing Operations team. In this role, you will serve as the SAFe Product Manager for Veeva Vault PromoMats, leading strategy and execution across promotional review, content lifecycle management, and digital asset enablement. You will own the product roadmap and backlog while acting as a critical bridge between Commercial, IT, Legal/Regulatory, Field Operations, agency partners, and external vendors. This role plays a key part in advancing scalable, compliant, and efficient marketing operations across Biogen’s therapeutic areas. You will report into Marketing Operations and contribute directly to the evolution of our commercial technology ecosystem within a SAFe Agile environment. What You’ll Do: Serve as SAFe Product Manager for Veeva Vault PromoMats, owning product roadmap and backlog Lead governance and continuous improvement of the Promotional Review Committee (PRC) process Drive strategy and execution for CLM content design standards, optimization, and ways of working Manage and develop the Marketing Operations Manager (Digital Asset Manager) Partner with agencies to streamline asset submissions and ensure compliance with biotech standards Evaluate new technologies and industry trends, leading POCs and roadmap recommendations Collaborate with Commercial, IT, Legal/Regulatory, Field Ops, and Marketing Operations stakeholders Maintain workflows, triggers, approval levels, and user access governance within Vault Develop reports, metrics, dashboards, and insights to support business decision-making Lead release readiness for Veeva updates, assessing business impact, training, and adoption Who You Are: You are a strategic, hands-on product leader with deep expertise in marketing operations and commercial systems within biotech or pharma. You thrive in matrixed environments, communicate clearly across technical and business teams, and bring a proactive, solution-oriented mindset to complex challenges.
Requirements
- 5+ years in marketing operations, commercial operations, or product management
- Deep experience with Veeva Vault PromoMats and PRC workflows
- SAFe Agile certification (e.g., SAFe POPM)
- Strong understanding of CLM strategy, content lifecycle, and DAM best practices
- Proven ability to translate business needs into scalable technical solutions
- Vendor and managed services oversight experience
- Excellent communication and stakeholder management skills
- Strong project management and analytical capabilities
Nice To Haves
- Experience in biotech, pharma, or life sciences organizations
- Familiarity with modular content and content factory models
- Advanced degree in business, marketing, or life sciences
Responsibilities
- Serve as SAFe Product Manager for Veeva Vault PromoMats, owning product roadmap and backlog
- Lead governance and continuous improvement of the Promotional Review Committee (PRC) process
- Drive strategy and execution for CLM content design standards, optimization, and ways of working
- Manage and develop the Marketing Operations Manager (Digital Asset Manager)
- Partner with agencies to streamline asset submissions and ensure compliance with biotech standards
- Evaluate new technologies and industry trends, leading POCs and roadmap recommendations
- Collaborate with Commercial, IT, Legal/Regulatory, Field Ops, and Marketing Operations stakeholders
- Maintain workflows, triggers, approval levels, and user access governance within Vault
- Develop reports, metrics, dashboards, and insights to support business decision-making
- Lead release readiness for Veeva updates, assessing business impact, training, and adoption
Benefits
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
