Senior Manager, Marketing Operations

White Cap Management • Atlanta, GA

1d • Onsite

About The Position

Responsible for ensuring marketing runs efficiently and measurably by optimizing processes, technology, and data. Enables scalable execution and clearer insight into marketing’s impact on the business.

Requirements

• Typically requires BS/BA in a related discipline.
• Generally 7+ years of experience in a related field.
• May require certification.
• Advanced degree may offset less experience in some disciplines.

Nice To Haves

• 5 to 7 years of experience in B2B Marketing Operations or a comparable role.
• Experience enabling scalable field or regional marketing execution, including adoption of standardized processes and reporting
• Proven ownership of marketing planning, budgeting, and resource allocation across initiatives.
• Strategic ownership of vendor and partner relationships, including evaluation, contracting, performance management, and value optimization.
• Demonstrated experience managing and developing a team
• Ownership of marketing systems, processes, and operational governance.
• Proven ability to design and operationalize marketing measurement frameworks, including KPI definition, success metrics, and performance reporting enablement.
• Strong cross‑functional partnership with CX Analytics to align measurement, insights, and business outcomes.
• People leadership and coaching, with the ability to develop and manage professional‑level team members.
• Strong cross‑functional stakeholder management
• B2B marketing operations expertise, including process design, governance, and scalable execution.
• Marketing technology and systems proficiency (CRM, CMS, DAM, marketing automation, integrations, workflow, etc)
• Strategic planning and prioritization skills, including budgeting and resource allocation.
• Ability to translate business objectives into operational plans and workflows.
• Data‑informed decision‑making and comfort partnering with analytics teams
• Change management and communication skills to drive adoption of new tools and processes.

Responsibilities

• Own and optimize the marketing technology stack.
• Establish and continuously improve marketing workflows, intake processes, prioritization models, and governance to ensure efficient execution and alignment with sales and commercial operations.
• Partner with IMC, field marketing, Product teams to enable campaign execution through timelines, tools, templates, QA, and operational readiness.
• Support annual and quarterly marketing planning, budget tracking, vendor management, and resource allocation to maximize impact and efficiency.
• Enable the use of customer, account, and market data to inform targeting, segmentation, lifecycle marketing, and personalization efforts.
• Drive adoption of tools and processes through training, documentation, and change management, ensuring marketing teams can operate effectively at scale.
• Partners closely with the analytics team to Define KPIs, attribution models, and data requirements; Ensure dashboards and reports are actionable and aligned to business goals; Translate business questions into analytics requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior