AD, Marketing Capabilities

Takeda•Lexington, MA

6d•$154,400 - $242,550•Onsite

About The Position

This role builds and sustains enterprise brand marketing capability by diagnosing skill and capability gaps and delivering enablement (training, workshops, facilitated work sessions, and coaching) that improves the quality, consistency, and impact of brand strategy and in-market execution. Working closely with brand leadership (Sr. Product Managers through Franchise Heads) and cross-functional partners (e.g., Analytics & Insights, Managed Markets, Patient & Market Access, Medical), the Associate Director helps teams apply a common marketing language, best-practice tools, and measurement approaches to deliver commercial excellence and better outcomes for patients.

Requirements

BS/BA required; advanced degree (MS/MBA) preferred.
8+ years of experience in the pharmaceutical, biologic/biotech, immunology, or medical industry; 5+ years of marketing/brand experience across a variety of roles.
Demonstrated ability to influence senior-level stakeholders and lead through change without formal authority; strong interpersonal, communication, and facilitation skills.
Proven experience designing and delivering applied learning (training, workshops, facilitated work sessions) and coaching to marketers/brand leads to improve the quality and consistency of strategic outputs; ability to define and track impact metrics.
Strong strategic and critical thinking, problem-solving, and analytical skills; able to translate insights into practical tools and ways of working.
Strong organizational, planning, and project management skills with the ability to set priorities, meet deadlines, and manage multiple initiatives in a dynamic environment.
Budget/resource management experience, including building workplans and managing vendor/partner support as needed.
Track record of effective leadership (direct and/or matrix), collaboration across multi-disciplinary teams, and developing others through coaching and feedback.

Nice To Haves

Experience across stages of a brand’s life cycle (launch, growth, and end of life).
Experience leading and/or enabling Annual Brand Planning.
Experience partnering with launch teams to build launch readiness and key strategic outputs.
Exposure to Agile ways of working and/or marketing transformation initiatives.

Responsibilities

Serve as a strategic partner to brand teams and cross-functional stakeholders on core marketing capabilities (e.g., insights generation, product positioning, customer engagement strategy, measurement), tailoring support to brand maturity (launch, growth, LOE) and business context.
Establish and maintain a role-based marketing competency model with proficiency levels and an assessment approach across the US marketing community; identify capability priorities and inform development plans.
Build curated learning pathways by capability area (e.g., insight-to-strategy, positioning, segmentation, customer experience planning, measurement) with clear learning objectives, applied practice, and reusable tools/templates.
Develop and deliver training programs and workshops (virtual/in-person) and continuously evolve modalities to improve adoption and real-world application by marketers.
Provide 1:1 coaching to Brand/Launch Leads and key contributors on story lining, decision framing, and applying best-practice tools; tailor support by experience level and brand complexity.
Partner with brand and launch teams on high-value deliverables through structured work sessions (patient journey, insights/motivators, segmentation, positioning/value proposition, CX planning, and measurement plans), including direct support to launch readiness and launch outputs.
Diagnose capability and learning needs with brand partners; translate needs into scalable enablement solutions and contribute to the ongoing development and execution of the Brand Capabilities roadmap.
Facilitate connections and sharing of best practices across the USBU through communities of practice, communications, playbooks, and other change management initiatives that build a culture of continuous improvement.
Define and track capability KPIs (e.g., participation, proficiency lift, stakeholder feedback, quality improvements in key deliverables) and iterate curriculum, coaching, and tools to increase impact.
Support Annual Brand Planning by providing templates, walkthroughs, and coaching that helps teams produce leadership-ready deliverables and improves quality/consistency year over year.
Track how marketing and content operations capabilities are evolving as the organization shifts to Agile, including readiness for new roles, proficiency in new ways of working, and progress against key milestones; provide inputs to relevant transformation leads.
Manage resource requirements across initiatives (internal and external), establish project plans and timelines, and oversee budget to deliver against priorities.