Senior Manager, Marketing Operations & Execution

Municipal Credit Union•New York, NY

1d•$121,300 - $208,170

About The Position

The Sr. Manager, Marketing Operations & Execution, serves as the operational leader and executional counterpart to the SVP of Marketing. This role is responsible for translating marketing strategy into measurable results, driving loan and deposit growth, member acquisition, and product performance through disciplined execution, rigorous prioritization and accountability. The Sr. Manager, Marketing Operations & Execution will act as the central operating engine of the marketing function, ensuring all initiatives are clearly defined, properly resourced, and delivered on time. This individual will bring structure, visibility, and follow-through across all marketing workstreams. Closely managing the marketing team to ensure alignment with MCU’s enterprise priorities and performance expectations.

Requirements

10–12+ years of experience in marketing, with a strong focus on operations, execution, or program management
Experience in financial services, banking, or credit unions strongly preferred
Proven track record of driving execution in complex, multi-channel environments
Strong understanding of deposit and loan products, member growth strategies, and retail/digital channels
Demonstrated ability to hold teams accountable and deliver against deadlines
Exceptional organizational, project management, and prioritization skills

Nice To Haves

Strong operator with ability to translate strategy into flawless execution.
Highly organized with exceptional attention to detail and follow-through.
Strategic thinker who balances long-term priorities with near-term execution.
Strong analytical and problem-solving capabilities.
Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
Collaborative leader who builds trust and drives alignment across teams.
Commitment to quality, speed, and continuous improvement.
Results-driven mindset with strong business acumen.
Proven ability to manage change
Capacity to take calculated risks and innovate
Lead by example and encourage team in developing adaptability
Successful in communicating effectively
Prioritizes developing others
Thinking that values diversity and difference
Proven ability to build and maintain relationships at all levels of the organization
Skilled at managing effective teams and work groups that default to action, are accountable, and take ownership of work

Responsibilities

Lead the execution of MCU’s marketing strategy by translating enterprise priorities into actionable plans that drive deposit growth, loan production, member acquisition, engagement, and product adoption.
Deliver complete marketing programs across all elements of the marketing mix: advertising, public relations, digital marketing, in-branch, email, social media, sponsorships, events.
Establish clear ownership, timelines, milestones, and KPIs across all marketing initiatives while holding internal teams accountable for results.
Oversee the end-to-end delivery of integrated campaigns across branches, contact center, digital, and other member channels to ensure consistent execution and member experience.
Maintain a centralized campaign calendar, prioritizing initiatives based on strategic impact, business need, and departmental capacity.
Monitor campaign and channel results, identify risks or underperformance early, and drive corrective actions to improve speed, efficiency, and ROI.
Standardize workflows, intake processes, approvals, and campaign management practices while ensuring compliance with regulatory, legal, and brand standards.
Support enterprise initiatives including product launches, branch expansions, and digital enhancements
Lead a culture of accountability, urgency, collaboration, and continuous improvement that strengthens execution discipline and delivers measurable business impact.
Perform other duties as required