Marketing Channel Execution Manager

Bank of America•Charlotte, NC

9h•Onsite

About The Position

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! This job is responsible for achieving goals through coding and/or metadata management, support and technical direction for platforms and operations working under guided supervision when needed. Key responsibilities include interacting with managers and partners to identify, research, analyze and resolve complex problems or to develop significant process enhancements. Job expectations include translating business needs into technical requirements for supported platforms, working independently with direction. Responsible for delivery of tactical plans to achieve goals through coding and/or metadata management, support and technical direction for platforms and operations, and providing input to marketing offer design in associate and digital channels. This role supports the delivery of marketing campaigns in the Offers Management/Insights Engine platforms across all products in associate & digital channels. Includes end-to-end process to launch new offers and change existing offer design, capturing requirements, drive execution timeline, write & execute test scripts, UAT and production validation. This role also supports channel integration and expansion initiatives. This role develops implementation plans for targeted offers and referrals, consulting with partners across marketing, including strategy, creative, product and channel This role translates the intended customer and associate experience into technical requirements for offer display and is a SME for integration and functionality across delivery platforms, real-time rules, file delivery, front-end and back-end applications. This role manages strict execution timelines and SLAs for implementation plans, test script preparation, test data requests, to ensure on-time and error-free deployment. This role performs user acceptance testing and production certification and ongoing monitoring of a production environment to reduce the risk of defects.

Requirements

5 to 7 years in roles related to project and initiative delivery
Experience writing and/or capturing business and system requirements
Demonstrated ability to develop strong relationships and drive vertical/horizontal collaboration
Strong written/verbal communication skills, including development of persuasive executive level presentations and simplifying complex concepts for broad consumption
Skilled with MS Office (PowerPoint, Excel, Word)
Demonstrated ability to identify, analyze and solve problems
Detail oriented and execution focused
Self-motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast paced environment
Ability to navigate the organization to accomplish goals
Strong relationship management skills and the ability to coordinate and drive execution against priorities
Ability to operate in the gray space

Nice To Haves

Previous experience in a highly matrixed financial institution
Six Sigma, Project Management, or Agile experience
Experience with Lead Generation in a Marketing organization
Excellent quantitative and qualitative analytical skills

Responsibilities

Achieving goals through coding and/or metadata management, support and technical direction for platforms and operations.
Interacting with managers and partners to identify, research, analyze and resolve complex problems or to develop significant process enhancements.
Translating business needs into technical requirements for supported platforms.
Delivery of tactical plans to achieve goals through coding and/or metadata management, support and technical direction for platforms and operations.
Providing input to marketing offer design in associate and digital channels.
Supporting the delivery of marketing campaigns in the Offers Management/Insights Engine platforms across all products in associate & digital channels.
Managing the end-to-end process to launch new offers and change existing offer design, capturing requirements, drive execution timeline, write & execute test scripts, UAT and production validation.
Supporting channel integration and expansion initiatives.
Developing implementation plans for targeted offers and referrals, consulting with partners across marketing, including strategy, creative, product and channel.
Translating the intended customer and associate experience into technical requirements for offer display.
Acting as a SME for integration and functionality across delivery platforms, real-time rules, file delivery, front-end and back-end applications.
Managing strict execution timelines and SLAs for implementation plans, test script preparation, test data requests, to ensure on-time and error-free deployment.
Performing user acceptance testing and production certification.
Ongoing monitoring of a production environment to reduce the risk of defects.