Senior Manager, Marketing Operations

Boulevard

3h•$138,300 - $194,600•Remote

About The Position

Boulevard is seeking a Senior Manager, Marketing Operations to lead our marketing infrastructure, automation ecosystem, and AI-enabled growth operations. This role sits at the intersection of Marketing, Sales, RevOps, and Data, owning the systems, processes, and insights that connect marketing activity to pipeline, revenue, and customer lifecycle outcomes. We're looking for a strategic operator who combines deep marketing operations expertise with a passion for leveraging AI and automation to improve efficiency, accelerate execution, and drive measurable business impact.

Requirements

8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS
5+ years of people leadership experience
Deep expertise with Marketo and Salesforce
Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management
Experience partnering closely with Sales, RevOps, and Data teams
Proven ability to connect marketing initiatives to pipeline and revenue outcomes

Nice To Haves

Experience implementing AI-powered workflows, automation, or operational improvements
Experience with Self-Serve Acquisition programs and hybrid sales-led motions
Familiarity with tools such as Customer.io, Chameleon, HockeyStack, Snowflake, or Sigma

Responsibilities

Own and evolve Boulevard's marketing operations strategy, systems, and processes
Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes
Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiency
Identify, implement, and scale AI-powered workflows and automation opportunities
Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement
Drive adoption of AI-enabled tools and best practices across the marketing organization, including identifying and shipping at least two AI-enabled workflow improvements with measurable impact on funnel efficiency or team productivity in your first 6 months
Own and optimize Boulevard's marketing automation stack, including Marketo, Customer.io, and related GTM systems
Design scalable segmentation, lead scoring, lifecycle, and customer journey frameworks
Ensure data integrity, operational scalability, and system reliability
Develop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impact
Partner with RevOps and Data teams to deliver actionable insights and forecasting
Build and lead a high-performing Marketing Operations team
Establish best practices for execution, experimentation, documentation, and continuous improvement