Senior Marketing Operations Manager

Field Nation•Minnesota, MN

14h

About The Position

Field Nation is modernizing its demand engine for ABM and AI. The person in this role will own the marketing platforms and technology that the rest of the team operates on, as well as the data and analysis that informs leadership about the model's performance. This role is a key strategic partner to Marketing and RevOps, collaborating closely on shared systems, data governance, and revenue process optimization to drive business outcomes. This is a driver role, not an operator role, requiring a proactive and independent individual who can identify issues and opportunities early, analyze complex data sets, and provide clear answers and solutions.

Requirements

8+ years of Marketing Operations experience
3+ years at a senior IC or manager level in a B2B SaaS or services organization
Hands-on ABX/intent platform expertise with 6sense, Demandbase, Terminus, or similar, including platform configuration, intent signals, account scoring, and ABX programs
Strong HubSpot/MAP and Salesforce experience, including platform architecture, reporting, data management, and integration partnership with RevOps
AI and automation experience, with hands-on experience implementing AI-driven marketing tools; experience taking a solution from evaluation through production is a plus
Strong analytical skills, with the ability to independently pull and analyze data, identify insights, and make data-backed recommendations
SQL or strong reporting tool proficiency required
Proactive, strategic problem-solver who identifies issues and opportunities early, works independently, thinks ahead, and brings solutions
Strong communicator and collaborator who can translate technical concepts into clear recommendations, document processes, and enable others

Nice To Haves

Platform consolidation, MAP migration, or marketing technology stack rationalization
Coaching or management experience
Experience in a two-sided marketplace, services marketplace, or field-service business
AI/automation implementation in Marketing Operations
Bachelor’s degree in Marketing, Information Systems, Analytics, or related field

Responsibilities

Drive the marketing technology ecosystem forward, owning and architecting the ecosystem including HubSpot, 6sense, ChiliPiper, and AI platforms.
Lead the tech roadmap, proactively bringing proposals and recommendations to identify weaknesses, capability gaps, and future investment areas.
Co-own the Marketing tech stack integration with Salesforce in partnership with RevOps Leadership, ensuring architecture protects data integrity and drives efficiency and productivity.
Build and maintain dashboards, reports, and analytics infrastructure, anticipating leadership needs and surfacing issues early (data anomalies, performance regressions, system risks, conversion drops, attribution breaks).
Recommend proposed solutions for identified issues.
Run independent analyses to inform major decisions, including campaign performance reviews, ABX play ROI, inbound quality vs. baseline, and segment-level conversion patterns.
Own the marketing data architecture, including database management, audience segmentation, list governance, data hygiene, and enrichment strategy.
Partner with the RevOps team on marketing-to-sales handoff processes, lead management, and shared funnel metrics.
Ensure compliance with GDPR, CAN-SPAM, and other regulations, managing opt-in strategy and data privacy controls.
Act as a strategic partner to the Sr. Director, Revenue Marketing on platform roadmap, budget, capability investments, and overall team and program performance.
Act as a peer partner to marketing managers on platform-dependent program design and shared system surface area.
Act as a strategic partner to RevOps leadership on shared Salesforce governance, data hygiene, and cross-functional processes, meeting regularly to align priorities and optimize the revenue engine.
Coach and enable marketing ICs on platform best practices, tool capabilities, and process discipline.
Establish governance frameworks that scale with the organization.
Lead documentation, training, and adherence to platform standards.