Senior Manager, Marketing Measurement & Optimization, Minecraft

Microsoft•Redmond, WA

17h•$106,400 - $222,600

About The Position

At Mojang Studios, the creators of Minecraft, we are on a mission to build a better world through the power of play. Play is at the heart of everything we do, from the development philosophy to the community engagement. We enable millions to create and play together, connect people across the globe, and foster a passionate community. We are seeking a Senior Manager, Marketing Measurement & Optimization to power performance marketing across the Digital Marketing organization. This role will own the measurement, forecasting, and optimization engine for Paid Media, Affiliate Marketing, and Player Lifecycle Marketing (Email, Web), while also delivering always-on reporting for the Social and Influence teams. The goal is to enable the digital marketing ecosystem by surfacing insights, building learning and feedback loops, and driving real-time optimization that ties every dollar of spend to player and business outcomes. This role will partner across marketing, player analytics, data and insights, finance, business, and agency teams to define success metrics, build forecasts, and influence investment decisions. The position will also advance the team’s capability through executive-ready dashboards, AI-powered workflows and automation, and a culture of data-driven decision-making for one of the world’s most recognizable entertainment franchises.

Requirements

5+ years experience in data science, research, marketing or business-related roles OR Bachelor's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 4+ years experience in data science, research, marketing or business-related roles OR Master's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 3+ years experience in data science, research, marketing or business-related roles.

Nice To Haves

7+ years of experience in marketing analytics, performance marketing, digital measurement, data science, or related analytical disciplines.
Experience building attribution, forecasting, and experimentation frameworks that influence marketing investment decisions.
Experience measuring performance across paid media, affiliate marketing, CRM/email, web, social, and lifecycle marketing programs.
Experience developing executive dashboards and translating complex analytical findings into actionable business recommendations.
Experience using SQL, Power BI, Python, R, or similar analytical tools.
Experience leveraging AI and automation to improve reporting, insight generation, or decision-making processes.
Experience within gaming, consumer technology, media, entertainment, subscription, or e-commerce businesses.
Demonstrated ability to influence senior leaders through data storytelling and strategic insights.

Responsibilities

Own end-to-end performance marketing measurement across Paid Media, Affiliate Marketing, and Player Lifecycle Marketing (Email, Web), ensuring consistent KPIs, data integrity, and always-on visibility across the digital marketing ecosystem.
Lead marketing forecasting at the channel and portfolio level, building driver-based models that translate budget scenarios into projected player acquisition, retention, and revenue outcomes.
Drive real-time optimization and feedback loops, delivering performance signals that inform bid strategy, creative rotation, audience targeting, and budget pacing across paid and owned channels.
Design and operate an experimentation roadmap (A/B tests, geo holdouts, incrementality studies) and evolve attribution methodology to quantify the true contribution of each channel.
Build and own executive, operational, and channel-level dashboards that give every stakeholder a trusted, single source of truth for performance.
Develop AI-powered workflows and automation, including anomaly detection, and automated insight summaries to accelerate the speed from data to decision.
Own affiliate performance measurement, including publisher-level attribution, postback validation, incrementality, and commission efficiency, deduplicated against paid and organic conversions.
Measure Player Lifecycle Marketing across Email and Web, tracking engagement, conversion, and downstream revenue while surfacing segmentation and personalization opportunities.
Deliver always-on reporting and measurement support to the Social and Influence teams, quantifying the contribution of organic social, creator, and influencer programs to brand and acquisition goals.
Translate complex data into compelling narratives and investment recommendations that influence decisions by the Head of Digital Marketing and senior leadership.
Lead recurring executive performance reviews, including monthly business reviews and quarterly planning readouts, in language accessible to technical and non-technical audiences.
Partner across Marketing, PADI, Finance, and agency teams to define success metrics, align measurement to business goals, and manage competing priorities.
Establish tracking governance standards (UTM taxonomy, tagging, naming conventions, and attribution rules) across paid platforms, affiliate networks, and CRM/ESP systems.
Champion data literacy and continuous improvement through templates, playbooks, and training that help teams independently act on performance insights.