Measurement & Analytics, Senior Manager

Jack Morton Worldwide • Detroit, MI

2d • Hybrid

About The Position

The Measurement & Analytics Senior Manager serves as a strategic measurement consultant, helping clients and internal teams define success, establish measurement strategies, evaluate performance, and uncover actionable insights across experiential, sponsorship, and integrated marketing initiatives. This role blends analytical rigor with strategic thinking, translating complex data into compelling stories and business recommendations. Working closely with clients, account teams, strategists, and integrated teams, this person helps shape measurement approaches, champion best practices, and advance the agency's measurement capabilities through scalable frameworks, innovative solutions, and emerging technologies.

Requirements

• 8+ years of experience in analytics, measurement, consumer insights, research, strategy, consulting, or related disciplines.
• Demonstrated experience developing measurement strategies and translating insights into actionable recommendations.
• Experience working directly with clients and senior stakeholders in a consultative capacity.
• Strong analytical and critical thinking skills, with the ability to synthesize information from multiple data sources.
• Exceptional presentation, communication, and storytelling abilities.
• Proficiency with PowerPoint, Excel, PowerBI and analytics, visualization, and reporting tools.

Nice To Haves

• Proven ability to manage multiple concurrent client engagements, vendors and workstreams (preferred).
• Agency, experiential marketing, sponsorship, consulting, or integrated marketing experience (preferred).

Responsibilities

• Partner with clients and internal teams to define business objectives, success metrics, and measurement strategies.
• Design measurement approaches that evaluate marketing effectiveness and inform client business decisions.
• Translate complex data from multiple sources into clear insights, recommendations, and compelling narratives.
• Own reporting cadence, presenting findings and strategic recommendations to clients, agency leadership, and cross-functional teams.
• Champion measurement across the agency by helping to develop and drive the adoption of frameworks, methodologies, standards and best practices.
• Help foster a culture of evidence-based decision making by identifying opportunities to expand measurement solutions within existing and prospective client engagements.
• Support thought leadership, innovation initiatives, and new business efforts with measurement strategy and analytical expertise.
• Evaluate emerging technologies, AI-enabled solutions, and new methodologies that enhance the efficiency, scalability, and impact of measurement.
• Advise third-party vendors and technology partners to ensure their methodologies keep pace w/ agency and client needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed