Senior Manager, Marketing and Key Accounts

KPMG•Montreal, QC

About The Position

At KPMG in Canada, our people bring their unique perspectives to Canada’s most important challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where your career can make a difference. The incumbent is responsible for developing, managing and implementing marketing and business development strategy, plans and programs, including activating a major account program and supporting the growth of priority sectors / practices. Working closely with industry leaders and national marketing teams, the incumbent helps raise the firm’s profile, generate business opportunities and measure the performance (return on investment ROI) of initiatives.

Requirements

University degree in marketing, management or a related discipline (graduate degree is an asset).
Relevant experience in marketing (usually 8 to 10 years), ideally in professional services; experience in multichannel and digital marketing.
Experience in team/talent management and advisory role (influence, collaboration with senior management and multiple stakeholders).
Strong written and oral communication skills; excellent presentation and networking skills.
Demonstrated project management skills (from strategy to execution) and ability to garner the support of various stakeholders.
Results oriented: ability to define key performance indicators (KPIs), measure impact and optimize initiatives; experience with Customer Relationship Management (CRM) tools (e.g., Salesforce) is considered an asset.
Creative, innovative, strategic thinking and business acumen; collaborative approach.
Industry expertise (e.g., infrastructure, government, healthcare, real estate, consumer markets, energy/resources, industrial markets, technology/media/telecommunications) or a strong interest in developing expertise, depending on the portfolio.
Fluency in written and oral English is required to support and collaborate with English-speaking colleagues and stakeholders, as well as to create/interpret/apply policies, practices, laws and regulations in the normal course of employment.
Availability to travel occasionally, based on business needs (e.g., across the country on a periodic basis).

Nice To Haves

graduate degree is an asset
experience with Customer Relationship Management (CRM) tools (e.g., Salesforce) is considered an asset
strong interest in developing expertise, depending on the portfolio

Responsibilities

Contributes to strategic planning; identifies market opportunities; develops and implements marketing and communication plans aligned with business objectives (growth, revenues, brand awareness).
Designs and oversees integrated initiatives (events) including thought leadership, sponsorships, social media and web.
Optimizes the capture, creation and distribution of content (e.g., articles, presentations, social/digital content) in order to strengthen the brand and positioning of the leaders; design/implement thought leadership projects focused on industry innovation.
Operates and activates the program (e.g., planning targeted offers, supporting strategic relationship development, sharing best practices); tracking results and recommending actions to maintain expected growth.
Advises leaders/partners and account teams on trends, priorities and best practices; consults and engages key stakeholders and fosters collaboration across sectors, regions and international network.
Monitors trends and opportunities (both industry and cross-sectional); identifies global content/trends that can be adapted to the Canadian market; and supports the creation of opportunities in key markets.
Defines key metrics and indicators; analyzes results from Customer Relationship Management / Governance Risk and Compliance, digital analytics and customer feedback; prepares regular reports; manages and optimizes marketing budgets and supports annual planning/budgeting.
Manages the boxes (suites) and business partnerships; leads the Circle initiative (governance, planning, activation and monitoring) by coordinating many internal and external stakeholders to maximize value and impact.
Mentors and supervises team members; manages performance, coaching and professional development.

Benefits

Our Values, The KPMG Way: Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters
KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential.
A diverse workforce is key to our success and we believe in bringing your whole self to work.
We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.
Adjustments and accommodations throughout the recruitment process
At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel.
We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best.
Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements.
You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process.
If you require support, please contact KPMG’s Employee Relations Service team by calling 1-888-466-4778.
AI Usage: We embrace the use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes.
AI tools may help with organizing applications or surfacing relevant qualifications.
However, no hiring decisions are made using AI.
Every hiring decision is made by our hiring managers and recruitment professionals, who are equipped with training that empowers them to use these tools responsibly.
AI technologies used in our recruitment process undergo detailed risk assessments, including security and privacy requirements, that align with KPMG’s Trusted AI framework.
We believe technology should empower human judgment, not replace it.
It’s one of the many ways we’re delivering on our vision of being a technology-first, people-driven firm.