Senior Manager, Market Research and Analytics - Eye Care
About The Position
The Senior Manager of Market Research and Analytics for Growth Initiatives is a business partner focused on increasing marketplace success by designing, executing, analyzing, and communicating market research and analytics for Eye Care Growth Initiatives on behalf of APEX. The role supports insights and analytics for upcoming Eye Care launches, turning qualitative and quantitative primary and secondary research and analytics into clear, actionable learnings. The position partners with Brand, Medical, and external agency partners to inform business decisions and applies AI and emerging tools to improve how insights are generated and delivered. The role covers launch research and analytics, including segmentation, positioning and message testing, launch tracking, foundational analyses of market dynamics, patients and accounts, and research and analytics inputs to forecasts and launch-readiness assessments. It also supports data strategy, launch performance tracking, business reviews, and the use of AI and generative AI tools, with attention to accuracy, data privacy, and compliance. The position manages and collaborates with onshore and offshore suppliers and ensures activities follow financial and ethical compliance guidelines.
Requirements
- Bachelor of Arts or Bachelor of Science degree required.
- At least 5 years of relevant marketing research and/or analytics experience required.
- Analytical reasoning, intellectual curiosity, business acumen, strong organizational skills, attention to detail, and creative problem-solving.
- Learns quickly and can pick up new disease areas, data sources, methods, and tools.
- Strong written and verbal communication skills.
- Ability to work in a matrixed, fast-paced environment and collaborate effectively across functions and with external agencies.
- Demonstrated project management skills.
Nice To Haves
- Master’s degree in Market Research, Statistics, or Finance is a strong plus.
- Pharmaceutical industry experience and familiarity with pharmaceutical and behavioral data, such as prescribing, medical and pharmacy claims, buy-and-bill/specialty distribution, and patient-level data.
- Experience in ophthalmology/eye care.
- Experience with physician-administered, buy-and-bill, or procedural products.
- Experience with a product launch.
- Hands-on experience with AI or generative AI tools is strongly preferred; at minimum, genuine curiosity about AI and eagerness to learn and apply it.
Responsibilities
- Partner with brand teams to understand business questions and stay current on the Eye Care treatment landscape and upcoming launch dynamics.
- Identify primary research and analytics opportunities to ensure decisions are based on current, objective, and comprehensive insights across healthcare professionals and patients.
- Lead custom research projects from design through reporting with minimal oversight, managing suppliers, stakeholders, timelines, and budgets.
- Synthesize findings across research and analytics into clear insights and recommendations.
- Support launch research, including segmentation, positioning and message testing, and launch tracking; integrate primary research with claims and other behavioral data to understand patient flow, treatment patterns, switching, and persistence.
- Provide foundational analytics on market dynamics, patients, and accounts to support launch planning.
- Provide research and analytics inputs to forecast assumptions, such as awareness, trial, and uptake, and contribute to launch-readiness assessments.
- Support data strategy efforts by helping ensure data assets are accurate and reliable and feed self-service, visualization-enabled analytics and dashboards.
- Help build and maintain launch performance tracking and report results to brand partners.
- Apply appropriate analytic approaches, collaborating with analytics colleagues and suppliers on more advanced models; clearly communicate results so brand partners can act on them.
- Contribute analyses and content to regular business reviews.
- Explore and apply AI and generative AI tools to improve and accelerate research and analytics, using sound judgment regarding accuracy, data privacy, and compliance.
- Present learnings to brand teams, cross-functional partners, and leadership as needed.
- Build collaborative relationships while objectively representing the voice of the customer.
- Manage and collaborate with onshore and offshore research and analytics suppliers.
- Ensure research and analytics activities comply with financial and ethical guidelines.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- 401(k).
- Eligible to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
