Senior Manager, Lifecycle Transformation & Growth
About The Position
PayPal is hiring a Senior Manager to lead the journey, audience, and content delivery workstream of its Lifecycle Marketing Platform (LCMP) transformation. The role owns the “Create · Deliver” side of the program, modernizing lifecycle marketing through migration from legacy platforms, rollout of a next-generation platform, and redesigned processes for developing and delivering customer journeys. The work spans email, push, and in-app channels, across onboarding, activation, engagement, retention, and win-back, and is intended to improve the speed, simplicity, repeatability, and scale of marketing execution. The Senior Manager will lead the Braze platform build-out and migration, coordinate audience activation and journey orchestration, reshape content production and approval workflows, and embed process standards, AI, and automation into campaign execution. The position partners with the Transformation Office, AI & Automation, MarTech, Brand and Creative, business teams, systems integrators, and agency partners. It also defines operational KPIs and SLAs, tracks adoption, manages continuous improvement, and prepares executive reports and roadmap updates. The role is part of a high-visibility transformation whose progress will be presented to the CMO and executive leadership. PayPal’s balanced hybrid model provides most employees with three office days and two days that may be worked from the office or home. The position is listed for New York City, New York, with no other locations currently assigned. Travel is listed as 0 percent.
Requirements
- At least 8 years of relevant experience and a bachelor’s degree, or an equivalent combination of education and experience.
- Bachelor’s degree required.
- Experience in lifecycle or CRM marketing, marketing operations, or marketing technology; the preferred qualification specifies 10+ years and at least 3 years in a leadership or people management capacity.
- Hands-on experience with lifecycle marketing platforms such as Braze, Adobe Journey Optimizer, Salesforce Marketing Cloud, or Acoustic, including migration planning and platform rationalization in complex enterprise environments.
- Experience designing, launching, and scaling enterprise multi-channel customer journeys.
- Experience defining marketing operating models, workflow design, creative production processes, content supply chains, and CMS/DAM platforms such as AEM.
- Experience integrating AI and automation into campaign execution, such as content generation, build automation, and QA.
- Experience leading large-scale MarTech transformation programs, including managing budgets in the $10M+ range and coordinating systems integrators or consulting partners.
- Experience delivering measurable efficiency gains while maintaining or improving quality and compliance.
- Experience leading change management and adoption across federated, multi-business-unit teams.
- Ability to build executive narratives and present transformation roadmaps to SVP and C-suite audiences, translating delivery and technology decisions into business outcomes.
- Ability to work in matrixed organizations and influence without direct authority.
- Experience with agile delivery methodologies and familiarity with Jira, Confluence, Asana, Workfront, or similar program-management tools.
- Travel listed as 0 percent.
Nice To Haves
- MBA or advanced degree in a related field.
- Experience in financial services, fintech, payments, or another regulated industry with formal compliance review.
Responsibilities
- Lead complex marketing projects and initiatives to drive business growth, resolve complex marketing problems, develop solutions, determine methods for new assignments, implement global process improvements, collaborate with senior leadership, and provide marketing thought leadership.
- Lead the journey, audience, and content delivery workstream of the LCMP transformation, from journey design and platform migration through scaled business adoption.
- Own the lifecycle journey portfolio and orchestration strategy across email, push, and in-app for onboarding, activation, engagement, retention, and win-back.
- Lead the Braze platform build-out and migration from legacy platforms, including journey rationalization, template and component libraries, and channel cutover sequencing.
- Drive audience activation with the Data, Decisioning & Measurement lead, turning audiences and decisions into live, measurable journeys.
- Redesign content production and delivery, including modular content, creative workflow, approvals and compliance review, and reducing cycle time from brief to launch.
- Partner with the AI, Orchestration & Process lead to embed future-state process standards, the Integrated Workflow Manager, and AI and automation into campaign build, QA, and launch.
- Work with process partners across B2B, Consumer, Venmo, Creative, and Content to encourage adoption of standard practices and track progress on the adoption scorecard.
- Define and manage operational KPIs and SLAs, including cycle time, campaign volume, quality, and error rates, and manage a continuous-improvement backlog.
- Manage systems integrators and agency partners, including Adobe and Publicis Sapient, and maintain a close working partnership with MarTech IT.
- Prepare executive reports and roadmap updates, and contribute delivery capacity and sequencing input to annual planning.
Benefits
- Comprehensive, choice-based programs supporting physical, emotional, and financial wellbeing.
- Generous paid time off.
- Healthcare coverage for employees and their families.
- Resources to support financial security and mental health.
- Annual performance bonus, equity, or other incentive compensation may be available, as applicable.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
