Senior Manager Lifecycle Marketing

Century Communities, Inc.•Greenwood Village, CO

16h•$130,000 - $150,000•Hybrid

About The Position

The Senior Manager, Lifecycle Marketing owns the buyer journey from first touch to final close, building automated, data-driven campaigns that nurture prospects and drive lead-to-sale conversion. This role partners closely with digital, sales, performance marketing, and analytics to turn every stage of the funnel into a measurable, optimized experience. This is a hybrid position requiring 3 days in the office and 2 days remote.

Requirements

Strong working knowledge of CRM and marketing automation platforms, with the ability to translate data into actionable lifecycle strategy.
Ability to work independently and cross-functionally with sales, marketing analytics, and IT to deliver integrated campaigns.
Capable of taking the initiative to identify gaps in the buyer journey and build solutions to close them.
Strong project management skills, with the ability to manage multiple concurrent campaigns and competing deadlines.
Strong background in CRM and email marketing platforms (e.g., Salesforce, HubSpot, Braze) and marketing automation best practices.

Nice To Haves

Preferably within homebuilding or real estate.

Responsibilities

Build, execute, and continuously optimize automated lifecycle marketing journeys (email, SMS, and triggered communications) across every stage of the homebuying funnel, from initial inquiry through close.
Own performance of CRM-based nurture campaigns, optimizing content, timing, and audience segmentation to improve lead-to-sale conversion rate.
Partner with sales operations to define lead scoring, routing rules, and follow-up cadences that keep prospects engaged and moving toward purchase.
Monitor and report on lifecycle performance metrics, including open and click-through rates, cost-per-lead, and conversion by funnel stage, using data to inform ongoing strategy.
Collaborate with the Performance Marketing and Marketing Analytics teams to ensure consistent messaging and a seamless handoff across paid, organic, and lifecycle channels.
Maintain and A/B test email and SMS content, subject lines, and send cadences to continuously improve engagement.
Manage platform administration and vendor relationships for marketing automation and lead management tools, including Salesforce.
Perform other duties as needed or assigned.