Senior Lifecycle Marketing Manager

Fleetio

2h•Remote

About The Position

Fleetio is seeking a customer-obsessed lifecycle marketer to join their team. The ideal candidate will understand how to move users and accounts through the customer lifecycle, from interest to long-term value. This role requires strategic thinking, operational excellence, and the ability to build personalized, data-driven lifecycle programs that enhance engagement and accelerate revenue growth across various go-to-market strategies. The candidate should be comfortable in complex environments with diverse customer segments and understand the nuances of self-serve, sales-assisted, and enterprise buying cycles. Experience in email marketing and marketing automation, including building nurture programs, behavioral triggers, onboarding journeys, and customer communications, is essential. As the Senior Lifecycle Marketing Manager, you will own and evolve the customer journey, partnering with Marketing, Product, Revenue Operations, Sales, and Customer Success teams to create scalable programs that improve conversion rates, customer engagement, and revenue outcomes.

Requirements

7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles
Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages
Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions
Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing
Hands-on experience with Marketo and Salesforce required
Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys
Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions
Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts
Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success
Experience building scalable automated nurture and engagement programs
Comfortable operating in fast-paced, high-growth environments with evolving processes and priorities

Nice To Haves

Experience with Gainsight strongly preferred

Responsibilities

Own and evolve Fleetio’s lifecycle marketing strategy
Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention
Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions
Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent
Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion
Drive product-led growth and trial conversion initiatives
Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance
Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly
Create behavioral and usage-based campaigns that guide users toward key activation milestones
Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates
Support multi-motion go-to-market journeys
Build lifecycle programs that support both self-service and sales-assisted customer journeys
Partner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accounts
Collaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives
Ensure lifecycle experiences align with broader integrated campaigns and GTM priorities
Operationalize and scale lifecycle programs
Build and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems
Partner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategy
Evaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization
Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance
Measure, analyze, and optimize performance
Define and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators
Analyze funnel and behavioral data to identify friction points and optimization opportunities across the customer journey
Monitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metrics
Translate customer insights into actionable recommendations that improve lifecycle performance and business outcomes
Develop reporting and dashboards that connect lifecycle initiatives to pipeline, revenue, and customer growth metrics

Benefits

Multiple health/dental coverage options (100% coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two!)
12 company holidays + 2 floating holidays
Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing fund - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Fully stocked kitchen with tons of drinks & snacks (BHM only)
Remote working friendly since 2012