Senior Manager, Lifecycle Marketing

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)•Quinte West, ON

13h•Onsite

About The Position

Havenly Brands is looking for a Senior Manager, Lifecycle Marketing to own CRM and lifecycle strategy across its portfolio of seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. This role offers an opportunity to enhance the strategic and business impact of the CRM program by developing journeys, cross-brand initiatives, and an AI-forward CRM stack for a rapidly growing, multi-brand portfolio. The company is building with AI as part of its operational approach and seeks individuals curious about AI-assisted tools and eager to adopt them.

Requirements

5-7+ years in lifecycle, CRM, or retention marketing, with at least 1-2 years managing direct reports
Experience owning lifecycle/CRM across multiple brands or business lines
Technical fluency with ESPs — Braze, HubSpot, and/or Klaviyo — and comfort managing people who build in the platform, even if you're not building it yourself day-to-day
Familiarity with Rockerbox or similar attribution/measurement tools, and a point of view on incrementality testing
Triggered email expertise (welcome series, journey audits across brands)
Strong analytical instincts: comfortable in Snowflake or similar, and able to translate data into a clear testing and journey roadmap
Experience building or rebuilding a lifecycle program, not just optimizing an existing one
Comfort with AI tools as a genuine workflow accelerator — for the team's output and your own
DTC e-commerce background required
Applicants must be currently authorized to work in the United States on a full-time basis. We do not offer any sponsorship.

Nice To Haves

Multi-brand experience strongly preferred
Deploy AI tools (Claude, Braze AI features) to build and continuously improve an AI-powered knowledge base and automation layer for email marketing — this is a strategic priority for the team, not a nice-to-have
Design and run incrementality tests (holdouts, geo tests) to prove what lifecycle is actually driving, in partnership with Data & Analytics
Query and interpret customer and order data in Snowflake to inform strategy, not just to execute campaigns
Extend our AI lifecycle stack — a knowledge base of what has and hasn't worked historically, plus automation that suggests campaigns, drafts briefs, and generates creative. Your job is to make this layer smarter, faster, and more embedded in how the team works day to day
Build a cross-brand lifecycle point of view: how customers move between brands, and how lifecycle can support that without cannibalizing single-brand performance
Partner closely with the VP of Growth Marketing on org structure, prioritization, and where lifecycle sits relative to acquisition

Responsibilities

Lifecycle and CRM strategy across all seven Havenly Brands properties — email, SMS, and push — including journey architecture, tenure-based lifecycle states, and re-engagement/win-back programs
Day-to-day management and development of a team (planned to consist of an Ops/Platform manager and one or two other associates, plus indirect direction of a nearshore execution team)
Cross-brand lifecycle programs: identifying and building journeys that move customers across the Havenly portfolio, not just within a single brand
Channel expansion: scaling SMS and push from where they are today into full lifecycle channels
New journey strategy and build sequencing across brands, in partnership with Product and Engineering
Campaign calendar oversight across brands and channels, coordinating timing, sequencing, and deployment with Brand and Creative
Brand voice integrity across the portfolio — running shared lifecycle infrastructure and cross-brand programs without flattening seven distinct brand voices into a single house tone
Measurement and reporting cadence: consistent, clear, and actionable performance narratives to leadership
Deliverability and list health across seven sending domains — sender reputation, consent hygiene, sunset policies, and the operational discipline that keeps inboxes open as we scale volume
Compliance across email and SMS (CAN-SPAM, CCPA/GDPR, TCPA) - including consent capture, preference management, and audit-readiness as SMS volume grows
Vendor and platform relationships (Braze, and evaluation of adjacent tools)