Senior Lifecycle Marketing Manager
About The Position
Maple's purpose is to meet the world's healthcare needs. We're Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and specialists. Today, we're proud that over 8 million patients and 7,000 businesses and government partners have access to same-day, proactive and ongoing care. We enable people to take control of their health and push the boundaries of what's possible every day. Bold minds. Big impact. A career at Maple is about making an impact. We empower bold thinking, surround you with an inspiring team and are driven by a motivating purpose. Here, you'll do work that changes lives — including your own. As we continue to scale our subscription business and expand into new specialty care offerings, we're looking for a Senior Manager, Lifecycle Marketing to own the strategy and execution of how we communicate with Maple users across their entire journey — acquisition, activation, engagement, retention, reactivation, and lifetime value. In this role, you'll shape a data-driven lifecycle program from the ground up — deciding what to build, what to test, and how to measure it — while partnering across Marketing, Product, Data, and Business Development to deliver experiences that actually move the business.
Requirements
- 7+ years of lifecycle, CRM, retention or growth marketing experience
- A track record of building and optimizing lifecycle programs in a subscription, marketplace, SaaS, digital health or consumer tech environment
- Deep hands-on experience with marketing automation platforms — Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Customer.io or similar
- Strong analytical skills and the ability to use data to drive decisions
- Experience designing and running A/B testing programs end-to-end
- Sharp cross-functional collaboration and stakeholder skills — you know how to bring people along
- Strong project management and execution — you get things shipped
- A gift for translating customer insights into scalable programs
Nice To Haves
- Experience in healthcare, digital health or another regulated industry
- Subscription business experience
- SQL or advanced analytics experience
- Familiarity with customer data platforms (CDPs) and customer journey orchestration tools
Responsibilities
- Lead the strategy, development, execution and optimization of lifecycle marketing across the full member journey — acquisition, onboarding, engagement, retention, reactivation and win-back
- Build and optimize multi-channel journeys across email, SMS, push and in-app for consumer, employer and partner audiences using our marketing automation platform
- Turn customer insights, behavioural data and experimentation into scalable programs that grow LTV, lift retention and improve activation
- Partner cross-functionally with Product Management, Data and Business Development to deliver personalized experiences that drive measurable outcomes
- Design and run a rigorous A/B testing roadmap — set the hypotheses, ship the tests, share the learnings across the business
- Shape the segmentation strategy, measurement framework and reporting infrastructure that make the whole program smarter over time
Benefits
- 24/7 access to general practitioners, pediatrics and mental health therapy for you and your family
- Comprehensive health coverage: Medical, dental and life insurance
- Health spending account
- Flex benefits: An annual budget built for your growth and well-being. Use it for professional development, wellness expenses or a one-time boost to your retirement savings.
- 10 dedicated Health days
- Destination days: Work from anywhere. Enjoy the flexibility to work internationally in eligible countries for up to five days per year
- Group retirement savings plan
- 4 weeks vacation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
