Senior Manager, Integrated Media

DXA Circa•Chicago, IL

About The Position

Weber Shandwick is an engagement agency working at the cutting edge of the new media landscape. They are storytellers and content creators who engage people in the story. Their success is built on a deep commitment to client service and to their people. They embrace creativity and collaboration, and they engage stakeholders in new and creative ways to build brands and reputations. This specific role is for a Senior Manager, Earned Media Strategy within the Consumer Practice, focusing on iconic brands like M&M'S®, SNICKERS®, and TWIX®. The ideal candidate is a storyteller with a passion for pop culture, adept at navigating the media landscape, and skilled at creating buzzworthy brand moments. The role involves shaping cultural conversations, mastering media relations, serving as a trusted client partner, contributing to creative ideation, and mentoring junior staff.

Requirements

5-7 years of public relations experience.
Deep passion for pop culture, sports, and consumer brands.
Strong, existing relationships with media and influencers across traditional media, podcasts, and Substack.
Ability to craft compelling story angles, develop integrated media plans, and optimize campaigns in real-time.
Proven leadership and project management skills.
Excellent communication and presentation skills.
Infectious enthusiasm for the work and a relentless drive to deliver results.

Responsibilities

Develop and execute innovative earned media campaigns that place brands at the center of culture.
Draft compelling pitches and build relationships with top-tier journalists, podcasters, and bloggers to secure high-impact coverage.
Serve as a key day-to-day contact for clients, providing strategic counsel and managing event logistics and program interplay.
Contribute fresh ideas in creative brainstorms and develop realistic KPIs to measure impact.
Guide and develop junior staff, fostering a collaborative team environment.