Senior Manager, Integrated Marketing
RBC•Toronto, ON
•Onsite
About The Position
Mydoh is seeking a dynamic and experienced Senior Manager of Integrated Marketing to lead the development and execution of cohesive, multi-channel marketing strategies that drive brand awareness, customer engagement, and business growth. This role requires a strategic thinker with a proven track record in flawless execution of integrated marketing campaigns, campaign management, and content creation.
Requirements
- A minimum of 7+ years of experience in integrated marketing, campaign management, or related marketing experience
- Proven expertise in planning and executing multi-channel marketing campaigns
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
- Demonstrated knowledge and application of SEO/AEO best practices
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies
- Exceptional communication and collaboration skills, with experience working across cross-functional teams
- Demonstrated ability to lead and inspire teams
Nice To Haves
- Experience in large, matrixed organizations
- Experience working with compliance, legal and risk management
- Experience in fintechs or startups leading digital banking, payments, and/or financial product development
- MBA or advanced degree in Marketing, Business or a related field
Responsibilities
- Design and orchestrate the implementation of integrated marketing campaigns across digital, social, email, and traditional media channels to achieve business objectives
- Develop and maintain a comprehensive marketing calendar to ensure alignment across all initiatives, on-time and quality execution in partnership with cross-functional partners
- Oversee the creation of compelling, high-quality content across different media that aligns with Mydoh’s brand voice, values, and marketing goals
- Ensure consistency in messaging and branding across all marketing materials and channels
- Partner with internal teams, including product marketing, partnerships, product, marketing ops, customer service, and creative etc, to ensure seamless execution of campaigns
- Act as a key liaison between marketing and other departments to align strategies and deliverables
- Monitor and analyze campaign performance metrics to assess effectiveness and identify areas for improvement
- Provide actionable insights and recommendations to optimize future marketing efforts
- Provide guidance and support to team members to ensure the successful execution of marketing initiatives
Benefits
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Senior
