Senior Manager, Integrated Marketing (6-Month Contract)

Coca-Cola

About The Position

The Senior Manager, Integrated Marketing adapts and amplifies marketing plans developed by The Coca-Cola Company’s North America Operating Unit (NAOU) for the Canadian marketplace. The role assesses the plans’ strategic importance and fit for Canada, and leads Canada-specific project development when needed. It builds close working relationships with IMX, Category, Franchise, Commercial, and Bottler teams, and often leads cross-network project teams to bring programs and initiatives to life in Canada. The position is a six-month contract, tentatively scheduled from January 1, 2027, through June 30, 2027, to replace an existing vacancy. The ideal candidate will be based in Montreal, Quebec, Canada. The posting lists the location as Canada, with Toronto as the city, and states that travel may be 0%–25%.

Requirements

5 to 8 years of experience, preferably in Consumer-Packaged Goods (CPG) and/or the beverage industry.
Knowledge of brand strategy and its application across channels, including local marketing.
Knowledge of key consumption occasions, shopper messaging, and activation methods.
Strong storytelling and presentation skills.
Strong background in social, digital, and mobile technologies.
Ability to influence and collaborate across a network.
Ability to lead a cross-functional team toward a common goal or outcome.
Understanding of brand and category strategies and tactics, and ability to translate strategies into action.
Ability to manage internal and external stakeholder relationships.

Nice To Haves

Fluency in both Canadian French and English (preferred).

Responsibilities

Adapt and amplify NAOU category and brand plans to meet Canadian business goals for Franchise, Commercial, Customers, and Bottlers, while maximizing profit, revenue, and volume.
Lead customization and implementation of integrated marketing communication plans, coordinating internal and external functions to deliver results on time and within budget.
Partner with Franchise Leadership on market-specific business opportunities and develop plans with category and commercial teams to address them.
Prepare and communicate written briefs to agencies and suppliers, such as creative, advertising, packaging, consumer promotions, and merchandising partners, to guide work and generate concepts for effective regional marketing execution.
Use storytelling to educate and inspire National Retail and FSOP teams, as well as frontline bottler field teams, about Canadian marketing programs and innovation.
Build the Canadian (English) version of the Operating Plan for programs to be executed in Canada.
Act as a subject matter expert to ensure point-of-sale materials, packaging, coupons, and related materials protect company rights, trademarks, and investment while serving customers’ interests.
Steward the budget.