Senior Manager, Integrated Insights & Strategy (IIS), Bladder Cancer — Market Research & Insights Focus

Pfizer • New York City, NY

7d • Onsite

About The Position

The Senior Manager, Integrated Insights & Strategy (IIS), is a strategic advisor to the Bladder Cancer brand teams and leads market research for the Bladder Cancer portfolio. The role generates actionable insights to drive commercial performance, inform business decisions, and identify growth opportunities. As part of the Global Commercial Analytics organization, the Senior Manager integrates market research, analytics, and commercial performance data to address business questions and supports forecasting in partnership with the IIS Director, Forecasting & Strategy. The role translates complex information into clear recommendations and serves as a thought partner to cross-functional stakeholders.

The Senior Manager leads the market research agenda, determines where primary research is appropriate, designs and executes qualitative and quantitative studies, manages research vendors and budgets, and synthesizes research with analytics, field insights, and performance data. The role partners with commercial stakeholders to assess business and patient journeys, conduct scenario planning, identify performance drivers, and support long-term brand and franchise strategies.

The position also collaborates across Forecasting, Performance Analytics, Data Science, Digital, and other teams; supports competitive intelligence; and applies AI-enabled tools to improve insight generation and research workflows while maintaining human review, methodological rigor, data privacy, and compliance. The Senior Manager ensures research and analytics activities meet Pfizer guidelines, industry regulations, legal requirements, and Corporate SOP obligations, and maintains records of research and forecast assumptions for transparency and audit readiness.

Requirements

• Bachelor’s degree required.
• At least 6 years of professional experience with a bachelor’s degree, or at least 5 years with an advanced degree.
• At least 3 years of experience in market research, analytics, consulting, strategic planning, commercial excellence, or related fields.
• Demonstrated success solving complex business challenges through data-driven insights.
• Deep expertise in market research, analytics, and commercial insight generation.
• Experience designing and managing qualitative and quantitative research programs.
• Ability to assess and direct vendor technical capabilities and manage risks in the analytic process.
• Understanding of pharmaceutical drug development and commercialization, and industry competitive dynamics.
• Familiarity with legal and regulatory requirements governing pharmaceutical promotion and pharmaceutical industry guidelines.
• Strong strategic thinking, problem-solving, and stakeholder management skills.
• Ability to influence without authority in a matrixed environment.
• Outstanding interpersonal, written, verbal, and presentation skills.
• Fluency in written and spoken English.
• Proficiency in Microsoft Office and data visualization tools.
• Ability to quickly establish trust and credibility with commercial stakeholders and to influence and collaborate with peers, develop and coach others, and guide colleagues’ work.

Nice To Haves

• Advanced degree such as an MBA, MS, MPH, or equivalent.
• Master’s degree in marketing, market research, or a related field.
• Pharmaceutical or healthcare industry experience.
• Prior oncology knowledge and experience, preferably in Bladder Cancer.
• Familiarity with AI-enabled research and analytics tools, including synthetic personas and automated insight-generation platforms.

Responsibilities

• Lead the Bladder Cancer market research agenda, identifying when primary market research is appropriate and sequencing studies to maximize business impact.
• Design and execute primary market research to inform brand and franchise decisions, using qualitative and quantitative methods to address priority business questions.
• Develop, commission, and contract research through preferred vendors, and assess vendor technical capabilities and analytic-process risks.
• Synthesize research, analytics, field insights, and commercial performance data into integrated recommendations.
• Create and manage the market research budget in collaboration with alliance counterparts.
• Partner with commercial stakeholders to identify, prioritize, and address key business questions.
• Deliver insights and strategic recommendations that support brand performance and long-term growth.
• Conduct business assessments, patient journey analyses, and scenario planning to identify risks, opportunities, and performance drivers.
• Translate complex data into actionable narratives for senior stakeholders and support long-term brand and franchise strategies through evidence-based insights.
• Partner with Forecasting, Performance Analytics, Data Science, Digital, and other cross-functional teams to develop integrated recommendations.
• Collaborate with internal stakeholders and external partners to execute learning plans and address evolving business needs.
• Contribute to capability building through knowledge sharing, innovation, and continuous improvement.
• Support the IIS Director, Forecasting & Strategy, in monitoring and synthesizing competitive developments, including clinical data, regulatory milestones, and competitor strategies.
• Integrate competitive intelligence with primary research to identify risks and opportunities and inform brand strategy, research priorities, and forecast assumptions.
• Use AI-enabled tools and emerging methods to accelerate and scale insight generation, including qualitative synthesis, transcript analysis, research instrument development, secondary-data triangulation, and reporting.
• Identify, evaluate, and adapt AI technologies for market research, partnering with Digital, Data Science, and vendors to pilot applications that improve efficiency and insight quality.
• Redesign research workflows to integrate approved AI tools and establish repeatable processes, human-review checkpoints, and best practices while maintaining rigor, privacy, and compliance.
• Ensure research and analytics comply with Pfizer internal guidelines, industry regulations, legal requirements, and Corporate SOP obligations; collaborate with legal, compliance, and pharmacovigilance teams as needed.
• Maintain detailed records of research and forecast assumptions to ensure transparency and audit readiness.
• Act as a strategic partner to commercial stakeholders, influencing and collaborating with peers and guiding or coaching colleagues to achieve meaningful outcomes and business impact.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holiday, and personal days.
• Paid caregiver/parental and medical leave.
• Medical, prescription drug, dental, and vision coverage.
• Eligibility to participate in Pfizer’s Global Performance Plan, with a bonus target of 17.5% of base salary.
• Eligibility to participate in a share-based long-term incentive program.
• Relocation assistance may be available based on business needs and/or eligibility.
• Comprehensive benefits and programs intended to support colleagues’ health and life needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior