Senior Manager, Integrated Insights & Strategy (IIS), Bladder Cancer — Market Research & Insights Focus

Pfizer • New York City, NY

1d • Onsite

About The Position

The Senior Manager, Integrated Insights & Strategy (IIS), is a strategic advisor to the Bladder Cancer brand teams and leads market research for the Bladder Cancer portfolio. The role generates actionable insights to drive commercial performance, inform business decisions, and identify growth opportunities. As part of the Global Commercial Analytics organization, the Senior Manager integrates market research, analytics, and commercial performance data to address portfolio business questions and supports forecasting in partnership with the IIS Director, Forecasting & Strategy. The role translates complex information into clear recommendations and serves as a thought partner to cross-functional stakeholders.

The position leads the portfolio market research agenda, including identifying and sequencing research, designing and executing qualitative and quantitative studies, engaging research vendors, and managing the market research budget with alliance counterparts. It partners with commercial stakeholders to develop integrated insights, conduct business assessments and patient journey analyses, perform scenario planning, and support long-term brand and franchise strategies.

The Senior Manager collaborates with Forecasting, Performance Analytics, Data Science, Digital, internal stakeholders, and external partners. The role also supports competitive intelligence, uses and evaluates AI-enabled research tools, and helps integrate approved AI tools into repeatable research workflows while maintaining methodological rigor, privacy, and compliance. Research and analytics activities must comply with Pfizer guidelines, applicable regulations, legal requirements, and Corporate SOP obligations, with assumptions documented for transparency and audit readiness.

The position is on premise. A bachelor's degree is required; an advanced degree is preferred. Required experience is 6+ years with a bachelor's degree or 5+ years with an advanced degree, including 3+ years in market research, analytics, consulting, strategic planning, commercial excellence, or a related field. The annual U.S. base salary range is $124,400 to $207,400. The position is eligible for Pfizer’s Global Performance Plan with a 17.5% bonus target and a share-based long-term incentive program. Benefits include a 401(k) plan with matching and an additional retirement savings contribution, paid vacation, holidays and personal days, paid caregiver/parental and medical leave, and medical, prescription drug, dental, and vision coverage. Relocation assistance may be available based on business needs and eligibility. The last day to apply is November 10, 2026.

Requirements

• Bachelor’s degree required.
• 6+ years of professional experience with a bachelor’s degree, or 5+ years with an advanced degree.
• 3+ years of experience in market research, analytics, consulting, strategic planning, commercial excellence, or a related field.
• Demonstrated success solving complex business challenges through data-driven insights.
• Deep expertise in market research, analytics, and commercial insight generation.
• Experience designing and managing qualitative and quantitative research programs.
• Ability to assess and direct vendor technical capabilities and manage risks in the analytic process.
• Understanding of pharmaceutical drug development and commercialization processes and industry competitive dynamics.
• Familiarity with legal and regulatory requirements governing pharmaceutical promotion and pharmaceutical industry guidelines.
• Strong strategic thinking, problem-solving, and stakeholder management skills.
• Ability to influence without authority in a matrixed environment.
• Outstanding interpersonal, written, verbal, and presentation skills.
• Fluent in written and spoken English.
• Proficiency in Microsoft Office and data visualization tools.
• Ability to act as a strategic partner and establish trust and credibility with commercial stakeholders.
• Ability to influence and collaborate with peers, develop and coach others, and oversee and guide colleagues’ work to achieve meaningful outcomes and business impact.
• Must be authorized to work in the United States by any employer; U.S. work visa sponsorship is not available.
• Position requires permanent work authorization in the United States.

Nice To Haves

• Advanced degree such as an MBA, MS, MPH, or equivalent.
• Master’s degree in marketing, market research, or a related field.
• Pharmaceutical or healthcare industry experience.
• Prior oncology knowledge and experience, preferably in Bladder Cancer.
• Familiarity with AI-enabled research and analytics tools, including synthetic personas and automated insight-generation platforms.

Responsibilities

• Lead the Bladder Cancer market research agenda, identify appropriate uses of primary research, and sequence studies to maximize business impact.
• Design and execute primary market research to inform brand and franchise decisions, using qualitative and quantitative methods.
• Develop, commission, and contract research through preferred vendors; assess vendor technical capabilities and manage risks in the analytic process.
• Synthesize research, analytics, field insights, and performance data into integrated recommendations.
• Create and manage the market research budget in collaboration with alliance counterparts.
• Partner with commercial stakeholders to identify, prioritize, and address key business questions.
• Deliver integrated insights and strategic recommendations supporting brand performance and long-term growth.
• Conduct business assessments, patient journey analyses, and scenario planning to identify risks, opportunities, and performance drivers.
• Translate complex data into clear, actionable narratives and recommendations for senior stakeholders.
• Support long-term brand and franchise strategy development through evidence-based insights.
• Collaborate with Forecasting, Performance Analytics, Data Science, Digital, other cross-functional teams, internal stakeholders, and external partners to develop recommendations and execute learning plans.
• Contribute to capability building through knowledge sharing, innovation, and continuous improvement.
• Support the IIS Director, Forecasting & Strategy, in monitoring and synthesizing competitive developments, including clinical data, regulatory milestones, and competitor strategies.
• Integrate competitive intelligence with primary market research to identify emerging risks and opportunities and inform brand strategy, research priorities, and forecast assumptions.
• Use AI-enabled tools and emerging methods to accelerate and scale insight generation.
• Identify, evaluate, and adapt AI technologies for market research, partnering with Digital, Data Science, and research vendors to pilot applications that improve efficiency and insight quality.
• Redesign market research workflows to incorporate approved AI tools, repeatable processes, human-review checkpoints, and best practices while maintaining methodological rigor, data privacy, and compliance.
• Ensure research and analytics comply with Pfizer internal guidelines, industry regulations, legal requirements, and Corporate SOP obligations; collaborate with legal, compliance, and pharmacovigilance teams as needed.
• Maintain detailed records of research and forecast assumptions to support transparency and audit readiness.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holiday, and personal days.
• Paid caregiver/parental and medical leave.
• Medical, prescription drug, dental, and vision coverage.
• Participation in Pfizer’s Global Performance Plan with a 17.5% bonus target.
• Eligibility to participate in a share-based long-term incentive program.
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior