Senior Manager, Integrated Campaigns & Performance Marketing

Vention • Montreal, QC

24d • Hybrid

About The Position

We are looking for a Senior Manager, Integrated Campaigns & Performance Marketing to lead the planning, execution, and operational excellence of Vention's integrated marketing campaigns and demand generation initiatives. This role sits at the intersection of Growth, Product Marketing, Brand, Sales, and RevOps and is responsible for transforming strategic priorities into coordinated, high-impact programs that drive pipeline, revenue, and customer engagement.

Reporting to the Director of Growth, this leader will oversee campaign execution across multiple channels and manage a team responsible for campaign planning and execution. The ideal candidate is highly organized, data-driven, collaborative, and passionate about operational excellence, team development, and delivering measurable business results.

This role combines campaign leadership, performance marketing expertise, people management, and cross-functional program execution to accelerate growth and improve marketing effectiveness across the organization.

Requirements

• 7+ years of experience in B2B marketing, demand generation, performance marketing, campaign management, integrated marketing, or related fields.
• 2+ years of people management experience leading high-performing marketing teams.
• Proven experience developing and executing multi-channel demand generation and integrated marketing campaigns.
• Strong understanding of performance marketing across paid search, paid social, display, retargeting, content syndication, and account-based marketing (ABM).
• Demonstrated ability to manage marketing budgets, optimize investments, and drive measurable pipeline and revenue outcomes.
• Strong analytical mindset with experience leveraging data to make business and investment decisions.
• Experience building reporting frameworks, performance dashboards, forecasts, and campaign measurement strategies.
• Excellent project management, communication, stakeholder management, and organizational skills.
• Ability to thrive in a fast-paced, high-growth environment with competing priorities.

Nice To Haves

• Experience in B2B or related industries.
• Experience managing both performance marketing and ABM programs.
• Hands-on experience with Salesforce, HubSpot and Asana
• Experience managing annual media budgets and forecasting pipeline performance.
• Familiarity with attribution modeling, lead scoring and marketing operations best practices.

Responsibilities

• Own the end-to-end campaign planning process across product launches, demand generation initiatives, ABM programs, content syndication, paid campaign, and strategic growth initiatives.
• Build and maintain quarterly campaign roadmaps aligned with company growth objectives and revenue targets.
• Ensure campaigns are launched on time, within budget, and according to agreed-upon priorities.
• Drive cross-functional alignment between Growth, Product Marketing, Sales, Brand, Content, and RevOps teams.
• Establish campaign governance, planning processes, and operational best practices.
• Develop integrated go-to-market plans that align product positioning, audience targeting, channel activation, and sales enablement efforts.
• Ensure campaign execution remains consistent across all channels and regions.
• Own the strategic planning of paid media programs across search, social, display, retargeting, content syndication, and emerging channels in partnership with the Campaign Manager.
• Collaborate with the Director of Growth and cross-functional marketing leaders to develop quarterly and annual demand generation strategies aligned with pipeline and revenue objectives.
• Oversee media budget allocation and investment decisions to maximize pipeline generation, customer acquisition, and return on marketing investment.
• Ensure campaign strategies are grounded in performance data, audience insights, and business priorities.
• Lead ongoing optimization efforts across channels, conversion paths, and landing page performance.
• Collaborate with Marketing Operations and Analytics teams to improve attribution, reporting, increase conversion, lead scoring, and campaign measurement frameworks.
• Drive experimentation and testing programs to uncover new acquisition opportunities and improve marketing efficiency.
• Develop recommendations for channel mix, budget allocation, and growth investments based on performance trends and business objectives.
• Lead and mentor the Campaign Managers.
• Establish clear objectives, performance expectations, and development plans for direct reports.
• Foster a culture of accountability, operational excellence, experimentation, and continuous improvement.
• Support resource planning and workload management across the campaign team.
• Ensure the team maintains a strong balance between campaign execution, innovation, and performance outcomes.
• Support hiring, onboarding, and future scaling of the campaign and demand generation function.
• Act as the central coordinator for major go-to-market initiatives.
• Identify dependencies, risks, and bottlenecks and proactively drive resolutions.
• Ensure campaign deliverables, messaging, assets, and channel activations remain aligned throughout execution.
• Maintain visibility into campaign priorities, timelines, and business impact across the organization.
• Partner with Marketing Operations and Analytics teams to establish campaign KPIs and reporting frameworks.
• Own campaign and channel performance reviews, including pipeline contribution, conversion rates, CPA, ROI, and revenue influence.
• Present performance insights, recommendations, and growth opportunities to senior leadership.
• Lead quarterly business reviews focused on campaign effectiveness, investment efficiency, and future growth opportunities.
• Lead campaign retrospectives and document learnings and best practices.
• Develop scalable workflows and operating models that improve campaign delivery speed and quality.
• Optimize project management processes, campaign calendars, and cross-functional collaboration mechanisms.
• Drive consistency in campaign documentation, reporting, and communication.
• Improve campaign intake, prioritization, approval, and launch processes.

Benefits

• Career pathing: Real opportunities to grow through personalized development plans, bi-annual employee reviews, and mentorship program
• Professional development: Continuous training in performance management, inclusive leadership, leadership operating model, team building, and giving/receiving feedback
• Gender diversity & inclusion: Pay equity reviews, inclusive policies, and a Women’s Employee Resource Group offering networking, mentorship, and quarterly learning sessions.
• Hybrid work: Enjoy flexibility with our hybrid model, allowing you to work from home on select days.
• Community engagement: Two paid volunteering days per year to give back to causes you care about.
• Central location: Regular team gatherings and a collaborative office space in the heart of Montreal, surrounded by cafés and restaurants.
• Team events: All year round employee events including annual kick-off, employee summit, quarterly happy hours, and department events.
• Comprehensive benefits: A complete group benefits plan for you and your family that start day one.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed