Senior Manager, Growth Marketing

Giftogram•Hanover Township, NJ

9d•$110,000 - $130,000•Onsite

About The Position

We're hiring a Senior Manager, Growth Marketing to own paid acquisition and performance marketing across our most critical channels. This is the connective tissue between marketing, sales, and revenue operations, responsible for generating net new contacts for the sales team and supporting expansion within our largest accounts. You'll take full ownership of our Google and LinkedIn programs (currently managed by external partners), with Meta on the near-term roadmap. You'll work hands-on on the platforms. You'll build campaigns, set bids, optimize targeting, and own outcomes. This is a high-ownership role for someone who thrives with real accountability and room to build. The best paid programs are built with a strong organic search sensibility behind them. You'll bring working familiarity with SEO fundamentals and a genuine curiosity about how AI-generated answers are reshaping B2B search behavior — using those signals to sharpen audience targeting, keyword strategy, and content gap identification. This role reports to the Head of Marketing and works closely with Revenue Operations and our Sales and Customer Success teams.

Requirements

8–10 years of B2B digital marketing experience, with at least 5 years hands-on in paid search and paid social
Direct platform-level experience in Google Ads and LinkedIn Campaign Manager, you build and optimize campaigns yourself
Strong grasp of attribution modeling and revenue reporting — you can connect ad spend to contacts and revenue and tell a clear story with the numbers
Hands-on HubSpot experience for lifecycle marketing, campaign execution, and lead management
Familiarity with ZoomInfo or comparable intent and data enrichment tools
Working knowledge of SEO fundamentals and awareness of how answer engine optimization is evolving — enough to collaborate effectively and let it inform your paid work
AI-forward working style — you use AI tools actively and look for opportunities to apply them to targeting, copy, and analysis

Nice To Haves

Experience marketing a SaaS or fintech platform to HR, CX, or operations buyers
Hands-on Meta Ads experience
Familiarity with ABM strategy or tools

Responsibilities

Own Google Ads and LinkedIn Campaign Manager end-to-end — strategy, build, optimization, and budget management
Expand into Meta Ads as the channel roadmap matures
Drive net new contact generation for the sales team with clear CPL and contact-to-revenue accountability
Build and iterate on audience targeting, creative strategy, bidding, and landing page performance
Use organic search and keyword trend data to inform paid strategy — identifying where high-intent demand exists and where paid can accelerate it
Partner with Account Managers and Customer Success Managers to build targeted campaigns that support expansion within our largest accounts
Develop paid and lifecycle strategies that support upsell and cross-sell motions alongside top-of-funnel acquisition
Own the demand gen dashboard — net new contacts, contact-to-activation rate, revenue influenced, and cost-per-acquisition are your primary metrics
Build attribution reporting in HubSpot that connects channel activity to revenue
Design rigorous measurement methodology — including test frameworks and control groups — so the team has clear, confident signal on what's driving results
Partner with RevOps to ensure UTM structure, lead routing, and HubSpot tracking are airtight
Build and manage HubSpot workflows tied to paid acquisition — lead nurture sequences, funnel stage progression, and routing logic
Use ZoomInfo for audience building, intent data, and list targeting to improve inbound quality and outbound precision