Senior Manager, Growth Marketing Platforms

Dotdash Meredith•New York, NY

4d•$73,000 - $87,500•Hybrid

About The Position

About The Position | Major goals and objectives and location requirements People Inc is seeking a Senior Manager, Growth Marketing Platforms, to manage the Martech platform that powers the onsite marketing for subscriptions and paid memberships. Reporting to the Senior Director, Audience Conversion, this role will serve as the internal owner and platform expert, ensuring that marketing, brand, and product teams can effectively use the platform to drive audience growth, conversions, engagement, and retention. You will manage the platform configuration, integrations, experimentation capabilities, and operational processes required to support scalable marketing and subscription growth initiatives. The ideal candidate combines marketing technology expertise and subscription and paid membership experience. This is a highly collaborative, technical role that requires strong attention to detail, ability to work cross functionally in a fast paced environment, comfort managing multiple projects at once, and an agile spirit. Hybrid 3x a week- (New York) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Team | The Team and/or Brand. This role is part of our centralized Growth and Audience Relationship team, responsible for growing direct relationships between our brands and consumers, operating People Inc. brands' newsletter, notification and lifecycle marketing programs. This role this operates to serve marketing across people inc business and product lines About The Positions Contributions: Accountabilities, Actions and Expected Measurable Results Platform Expertise and Leadership Serve as the platform expert and operator that powers our paid product and membership growth, supporting marketers, brands, and business lines Manage platform configuration, campaign build, feature enablement, and ongoing optimization Partner with internal stakeholders to translate marketing, brand and product needs into platform capabilities. Manage execution of new units, triggers, and user flows in partnership with Marketing, Product and Martech platform Responsible for day to day platform support and technical aspects of campaign set up and QA. Partner with data and marketing teams to develop data schema within the platform to build user profiles and audience cohorts. Support Subscription and Conversion Optimization Support growth initiatives focused on subscription acquisition and conversion optimization Enable teams to test messaging, offers, and user journeys within platform Implement and manage A/B testing frameworks to improve conversion rates and user engagement. Campaign Operations: Maintain comprehensive documentation for all campaigns. Provide platform guidance and training to internal users. Act as a bridge between technical teams and marketing stakeholders. Coordinate with vendor on new features, implementation and platform capabilities Governance and Best Practices: Establish standards for platform usage, testing, and campaign management Document processes and maintain operational best practices for platform administration. Build scalable processes that allow teams to leverage the platform effectively. Drive continuous improvement in platform performance and operational efficiency.

Requirements

Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
8+ years of experience in marketing technology, marketing operations, or growth platforms.
Hands-on experience managing technical components of platforms such as Piano, Wunderkind, Digioh, or similar.
Strong understanding of subscription funnels, conversion optimization, and lifecycle marketing.
Experience with A/B testing frameworks and marketing experimentation.
Knowledge of onsite targeting/segmentation and campaign optimization
Familiarity with marketing analytics and campaign measurement.
Understanding of how data needs to be structured within the Martech tool for executional use
Experience working cross-functionally with marketing, product, and engineering teams.
Proven ability to develop best practices and document processes to enable marketing teams to drive scalable growth.

Responsibilities

Serve as the platform expert and operator that powers our paid product and membership growth, supporting marketers, brands, and business lines
Manage platform configuration, campaign build, feature enablement, and ongoing optimization
Partner with internal stakeholders to translate marketing, brand and product needs into platform capabilities.
Manage execution of new units, triggers, and user flows in partnership with Marketing, Product and Martech platform
Responsible for day to day platform support and technical aspects of campaign set up and QA.
Partner with data and marketing teams to develop data schema within the platform to build user profiles and audience cohorts.
Support growth initiatives focused on subscription acquisition and conversion optimization
Enable teams to test messaging, offers, and user journeys within platform
Implement and manage A/B testing frameworks to improve conversion rates and user engagement.
Maintain comprehensive documentation for all campaigns.
Provide platform guidance and training to internal users.
Act as a bridge between technical teams and marketing stakeholders.
Coordinate with vendor on new features, implementation and platform capabilities
Establish standards for platform usage, testing, and campaign management
Document processes and maintain operational best practices for platform administration.
Build scalable processes that allow teams to leverage the platform effectively.
Drive continuous improvement in platform performance and operational efficiency.