Senior Manager, Group Revenue & Sales Operations

Museum of Ice Cream•Los Angeles, CA

About The Position

Museum of Ice Cream is entering a new phase of growth and is building commercial infrastructure to convert demand into booked experiences and recurring revenue. The Senior Manager, Group Revenue & Sales Operations leads B2B sales growth across corporate events, team-building experiences, client entertainment, offsites, convention business, group bookings, and private museum buyouts. This hands-on leader is accountable for booked revenue, personally developing and closing high-value accounts while improving inbound conversion, repeat business, sales support, pipeline management, and forecasting. The role develops scalable sales processes and uses technology and automation to improve productivity. It works closely with Marketing, Operations, Brand Partnerships, Finance, and General Managers to build a repeatable revenue engine across current and future markets. The position develops and executes group-sales strategy across five museums; owns revenue goals and strategic corporate accounts; establishes customer segments, sales strategies, packages, and pricing recommendations; and identifies new products and revenue streams. It improves sales systems and workflows, including lead capture, qualification, routing, follow-up, CRM integration, automation, reporting, and self-service booking. It owns pipeline management, forecasting, dashboards, revenue reporting, and sales performance metrics across locations. The role also builds outbound sales strategies and relationships with corporate buyers, event agencies, meeting planners, convention organizers, hotels, and destination partners. It manages contracted sales support, sets team expectations and workflows, and evaluates future capacity needs. The position partners cross-functionally to align demand generation, venue availability and capacity, pricing, event execution, revenue planning, and commercial performance. Success is measured by booked-revenue growth, outbound-generated revenue, new corporate accounts and repeat business, improved lead conversion and response times, stronger pipeline visibility and forecasting, increased productivity through automation, consistent CRM adoption and data integrity, better Sales-to-Operations handoffs, and a scalable group-revenue model. Candidates must be located in Los Angeles, Las Vegas, or Orlando. Occasional on-site meetings and travel are expected, approximately 25–35%. The salary range is $140,000–$180,000 USD, depending on experience and market, with an annual bonus and options.

Requirements

At least 8 years of experience in group and event sales, business development, or commercial leadership.
Proven track record personally prospecting, negotiating, and closing high-value corporate events, private buyouts, and complex venue sales.
Experience developing B2B sales strategies, strategic accounts, and repeat business.
Demonstrated success building or improving sales operations, processes, workflows, and technology.
Strong understanding of CRM platforms, sales automation, AI-enabled tools, and revenue reporting.
Experience managing pipelines, forecasting, lead conversion, and sales performance.
Strong analytical, negotiation, communication, and cross-functional leadership skills.
Ability to balance strategic planning with hands-on execution.
Must be located in Los Angeles, Las Vegas, or Orlando.

Nice To Haves

Experience scaling sales operations across multiple locations or markets.
Background in attractions, experiential hospitality, travel, destination entertainment, or location-based businesses.
Experience implementing Salesforce, HubSpot, Tripleseat, or comparable platforms.
Experience launching new revenue channels or transforming existing sales operations.
Experience leveraging AI and automation to improve sales productivity.

Responsibilities

Develop and execute B2B sales strategy across five museums, prioritizing corporate events, private buyouts, conventions, meetings, and group business.
Own booked-revenue goals; identify business opportunities; and develop strategic corporate accounts and repeat business.
Personally prospect, negotiate, and close high-value corporate and convention opportunities.
Establish customer segments, sales strategies, packages, and pricing recommendations to improve revenue and conversion.
Translate market and customer insights into opportunities for new products, packages, and revenue streams.
Evaluate existing sales processes, technology, lead flow, and team structure and identify opportunities for improvement.
Develop scalable workflows for lead capture, qualification, routing, follow-up, and pipeline management.
Partner with Marketing Operations & Digital to improve CRM integration, automation, reporting, and self-service booking capabilities.
Evaluate and optimize sales platforms, including Tripleseat, Ticketure, and related CRM tools.
Establish CRM standards and processes to support adoption and accurate sales data.
Own pipeline management, forecasting, dashboards, and revenue reporting across all locations.
Establish performance metrics and service-level expectations for lead response, follow-up, proposals, and booking conversion.
Monitor pipeline health, conversion rates, average booking value, sales velocity, and revenue performance.
Improve sales productivity, conversion, and forecasting accuracy; develop repeatable processes and playbooks for existing and future markets.
Build and execute targeted outbound sales strategies to generate corporate and group business.
Develop relationships with corporate event buyers, executive assistants, HR teams, event agencies, meeting planners, convention organizers, hotels, and destination partners.
Establish a convention and meetings sales strategy beginning in Las Vegas and develop additional group-sales channels.
Manage contracted sales support handling routine inquiries, qualification, proposals, booking administration, payment follow-up, and CRM accuracy.
Set team expectations, performance goals, training, and workflows while retaining personal ownership of high-value opportunities.
Evaluate future sales capacity needs based on revenue opportunities, lead volume, and market expansion.
Partner with Marketing, Brand Partnerships, and New Museum Openings & Market Growth to convert demand-generation efforts into qualified opportunities.
Collaborate with Site Operations and General Managers to align availability, capacity, pricing, and event execution.
Work with Finance and Operations on revenue planning, forecasting, and commercial performance.
Share sales insights to inform marketing investment, product development, pricing, and future revenue opportunities.
Travel for occasional on-site meetings and other business needs, approximately 25–35%.

Benefits

Annual bonus
Stock options
401(k) with match
PTO and sick time
Medical insurance
Dental insurance
Vision insurance
ClassPass perk
Commuter discounts
Employee assistance program
Unlimited ice cream
Employee development opportunities
16 free museum tickets per year for friends and family, with free entry for the employee
50% off retail products
Ability to advance within the organization