[US] Senior Manager, Global Events and Conferences

Benchmark Gensuite•Mason, OH

1d•Hybrid

About The Position

Benchmark Gensuite is seeking a Senior Manager, Global Events and Conferences to turn its growing global calendar of trade shows, industry-membership conferences, and customer events into a disciplined, revenue-connected program. The role owns planning 12–18 months ahead and coordinates execution across Sales, Product Marketing, Customer Success, Partnerships, executive leadership, and regional teams. It covers major industry events, the flagship IMPACT customer conference, and regional conferences across international markets. The position leads strategy and portfolio management, including event selection, sponsorship and exhibition decisions, budgets, contract negotiations, and vendor and venue relationships. It also leads end-to-end planning and on-site execution for international customer conferences, maintaining a consistent brand and subscriber experience while adapting to local market norms. The role establishes scalable event systems and playbooks, aligns cross-functional goals into coordinated on-site plans, and defines and reports performance measures such as pipeline influence, cost per meeting, subscriber engagement, and relationship value. It uses AI, automation, and data to improve planning and measurement, reassesses the portfolio, and leads a small team of coordinators and external production, AV, and logistics partners. The position is based in Cincinnati, Ohio, and is marked hybrid.

Requirements

At least 8 years of experience in field marketing, global events, or event marketing leadership within enterprise B2B SaaS.
Track record owning a global, multi-region event portfolio that includes trade shows, industry-association conferences, and proprietary customer conferences, with pipeline or revenue accountability.
Ability to plan 12 or more months ahead and participate in on-site execution.
Experience managing international in-person events, including vendors and cultural and logistical considerations outside the United States.
Strong cross-functional influence and ability to align Sales, Product Marketing, and executive stakeholders, including resolving conflicting priorities.
Comfort using AI tools and data to modernize planning, budgeting, lead follow-up, and reporting.
Resilient, even-keeled approach to live-event challenges and ability to keep a program and team steady.
Bachelor's degree in Marketing, Communications, Business, or equivalent experience.

Nice To Haves

Experience in a subscription- or compliance-driven market or a safety- or sustainability-adjacent market.
Familiarity with membership-association conference dynamics, including sponsorship tiers, speaking-slot politics, and standing committee relationships.
Experience building or scaling a regional-conference model from a single flagship event.

Responsibilities

Build and own the global event calendar 12–18 months in advance, including trade shows, membership-association conferences, IMPACT, and regional conferences.
Determine where the company should attend, sponsor, exhibit, speak, or host based on audience fit, pipeline potential, and brand value.
Own the event portfolio budget; negotiate sponsorships and contracts; manage vendor and venue relationships; and make portfolio investment trade-offs.
Lead end-to-end planning and on-site execution for international customer conferences, coordinating regional leaders, local vendors, and global content and speaker teams.
Maintain a consistent brand and subscriber experience across regional conferences while adapting to local market norms and relationships.
Coordinate with Sales, Product Marketing, Customer Success, Partnerships, and Executive Leadership to translate team goals into coherent event plans.
Create and maintain event planning cadence, systems, and playbooks covering pre-show planning, booth and space design, speaker and executive preparation, lead capture and routing, and post-show follow-up.
Standardize the global event approach across focus regions and plan event schedules in advance while balancing budgets, growth needs, and new opportunities.
Assemble the appropriate teams for each event and coordinate strategic market engagement.
Define and own event KPIs, including sourced and influenced pipeline, cost per meeting, subscriber engagement and retention signals, and executive or analyst relationship value.
Report event results rigorously and use AI and automation to improve planning, staffing, follow-up, budget modeling, and speaker and content recommendations.
Reassess the event portfolio, recommend discontinuing underperforming events or investing more in high-value events, pilot new formats, and develop business cases for changes.
Lead, coach, and develop a small team of coordinators and manage external production, AV, and logistics partners.
Build effective working relationships with regional GMs, Sales leadership, Customer Success, and Product teams.