Senior Manager, Global eCommerce Playbook & Content Strategy

HP•Houston, TX

11d•Onsite

About The Position

HP is a technology company that operates in more than 170 countries around the world. We create technology that makes life better for everyone, everywhere — every person, every organization, and every community. Role Overview HP needs a leader to drive the evolution, adoption, and execution of the global eCommerce Playbook (content practices) across markets, categories, and channels. This role ensures HP’s digital product content and shopper experiences are clear, consistent, commercially effective, and locally actionable. This person is responsible for turning business priorities, market needs, and channel requirements into scalable content frameworks, guidance, and execution models that improve digital shelf quality and business performance globally. This role focuses on content strategy, requirements and execution with cross-functional alignment, commercialization, and operational execution.

Requirements

University degree preferred but not mandatory
8+ years in eCommerce, digital merchandising, content strategy, product marketing, digital experience, or related fields
Strong experience building or managing scalable content frameworks for complex product portfolios
Experience supporting global organizations with regional or market-level execution needs
Strong understanding of product detail pages, digital shelf best practices, content hierarchies, and shopper decision-making
Experience working cross-functionally across business, marketing, content, operations, and regional teams
Proven ability to translate ambiguity into structured frameworks, priorities, and action plans
Strong executive communication and stakeholder management skills

Nice To Haves

Experience in consumer technology, retail, eCommerce, or omnichannel environments
Familiarity with partner and marketplace ecosystems
Experience supporting global product launches and ongoing content optimization
Knowledge of content production workflows, digital asset ecosystems, and localization models
Comfort working with analytics, benchmarking, and performance data to influence content strategy

Responsibilities

Own the Playbook (best content practices) vision and operating model: Lead the strategy, governance, and continuous improvement of the global eCommerce Playbook for HP. Define standards for best-in-class digital product experiences across PDPs, partner pages, comparison modules, rich media, and supporting content. Ensure the Playbook reflects both global consistency and local market realities. Establish a clear framework for how content should adapt by channel, category, product tier, and audience need.
Translate business and product priorities into content requirements: Partner with product, category, marketing, and regional teams to identify what content is needed for successful launches and always-on optimization. Build scalable requirements for product storytelling, value proposition hierarchy, feature communication, visual assets, educational content, and conversion-driving modules. Ensure content strategies support both premium launches and high-volume operational needs.
Drive content readiness and commercial excellence: Support new product introduction readiness by defining the required content package, timing, and channel priorities. Ensure launches are supported with the right content guidance for global, regional, and partner execution. Help teams prioritize what matters most for business impact rather than producing content for content’s sake.
Improve digital shelf quality and shopper experience: Use data, audits, benchmarks, and market feedback to identify gaps and opportunities across digital experiences. Recommend improvements to structure, messaging, imagery, navigation, comparison, education, and conversion elements. Champion customer-first thinking in how products are presented online.
Align global strategy with local execution: Serve as the bridge between worldwide teams and local market teams. Ensure the Playbook is useful in real-world execution with digital tools (syndication), not just a global PPT document nobody uses. Enable markets with clear guidance, frameworks, examples, and decision support. Balance governance with flexibility where channel, country, or category differences require it.
Influence stakeholders across a complex organization: Work across marketing, eCommerce, category, product marketing, operations, design, analytics, and regional teams. Align stakeholders around priorities, standards, timelines, and tradeoffs. Drive decisions in environments where ownership may be distributed and not always clean.
Connect content strategy to business impact: Test, Test, Test: test local and scalable practices to validate optimization opportunities. Define and track the right success metrics for Playbook adoption and content effectiveness. Use performance insights to refine standards over time.

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave