Senior Manager, Global Consumer Insights - Jim Beam

Suntory Global Spirits•New York, NY

21h

About The Position

The Global Senior Consumer Insights Mgr. will be responsible for supporting the Jim Beam brand globally. The incumbent will be responsible for identifying, developing, and integrating consumer insights throughout the Jim Beam Global Brand House to drive to marketplace success and identify opportunities for growth. This strategic role will collaborate with the Jim Beam Global Brand House team to drive consumer-centric decision making and help to formulate end to end brand strategy: to support communication strategy, consumer targeting, innovation pipeline development, product and packaging, and brand investment decisions. While having point accountability for custom market research, the incumbent must also draw from a variety of information sources and internal resources to develop insights that provide a competitive advantage for Suntory Global Spirits. This role collaborates closely with the regional Insights partners in priority global markets for the Jim Beam brand. This individual has the opportunity to be a key part of driving and shaping our business in a highly competitive and dynamic category, on an incredible brand. This individual will build a strong network across the organization, from insights to marketing to innovation, and work closely together with cross-functional counterparts globally. The role provides the opportunity to make a big impact within a short period of time.

Requirements

Relevant Bachelor’s degree required
Minimum 8+ years working as an Insights professional
Experience preferably in client side
Some experience in a Comms/Creative Agency or a consumer research consultancy a plus
Solid understanding of qualitative and quantitative research methodologies and suppliers with a broad range of research techniques.
Extensive experience leading custom research across a variety of methodologies and business applications

Nice To Haves

Master’s degree a plus

Responsibilities

Identifying, developing, and integrating consumer insights throughout the Jim Beam Global Brand House to drive to marketplace success and identify opportunities for growth.
Collaborating with the Jim Beam Global Brand House team to drive consumer-centric decision making and help to formulate end to end brand strategy.
Supporting communication strategy, consumer targeting, innovation pipeline development, product and packaging, and brand investment decisions.
Having point accountability for custom market research.
Drawing from a variety of information sources and internal resources to develop insights that provide a competitive advantage.
Collaborating closely with the regional Insights partners in priority global markets for the Jim Beam brand.
Leveraging consumer insights to drive business results.
Synthesizing data, identifying trends, and drawing conclusions from disparate data sources to develop and communicate actionable and strategic insights.
Making complex data or research initiatives feel simple, relevant, and actionable.
Navigating ambiguity.
Building brands and unlocking opportunities to build long term brand equity.
Identifying, creating, and leading projects.
Managing a fast-paced environment, multiple projects simultaneously and completing projects in a timely manner.
Working effectively with a cross-functional team, agency and suppliers.
Communicating with executive-level management.
Influencing and creating impact among cross-functional team members and high levels of the organization, even with limited authority.
Leading qualitative and quantitative custom research projects throughout all stages including design, execution, analysis and recommendation.
Utilizing a range of research methodologies; Innovation concept testing, advertising, vis-id/packaging, positioning, consumer segmentation/demand spaces etc.
Solving problems innovatively, exhibiting curiosity for new approaches and ways to tackle business challenges.
Leveraging previous custom research and other internal resources to inform POV on brand strategy and guide business decisions.
Utilizing syndicated sources (e.g. Nielsen, IRI, Panel data, MRI etc.).
Drawing conclusions and extracting meaningful insights from data.