Senior Manager, Global Brand Marketing, The Luxury Collection

Marriott•Bethesda, MD

8d•$110,400 - $156,800•Hybrid

About The Position

The overarching role of Sr. Manager of Global Brand Marketing for The Luxury Collection is to create brand desire and drive business results. The Sr. Manager is the most senior marketer on the brand and therefore is the single point of accountability for global brand marketing. This role must be strategic thinker, have strong luxury creative leadership capabilities, be able to communicate with senior leaders around the company and orchestrate a cross-discipline team to drive brand success. The Senior Manager, Luxury Brands will focus on these priorities 1) support the development of the long-term brand strategy and multi-year planning efforts, 2) direct the execution of the brand marketing priorities, campaigns, partnerships, and events including continent and cross-functional resources, and 3) managing the business model & driving brand performance. This role also focuses on supporting workstreams that accelerate prestige, perception and awareness requiring strong engagement with continent teams and properties globally.

Requirements

4-year degree from an accredited university in Business Administration, Marketing, or related major and 8+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance OR 8+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.

Nice To Haves

Experience managing and defining transformational strategies for business units.
Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.
Proven track record of managing and scaling complex brand marketing program
Proven expertise in brand campaigns, partnerships and program marketing
Proven budget management skills
Luxury goods, travel and hospitality experience strongly preferred

Responsibilities

Owns the audience insights, research and profiles for the brand
Defines the global brand strategy including the development and pull-through of the strategy and global brand marketing approach
Works with peers (other brand marketing leads) in a team environment to collaborate and build strategies that elevate the entire Luxury Group of brands
Partners with the Social COE team to develop creative and impactful social channels
Collaborates with the Public Relations team, holding the budget for PR execution, and ensures the press strategy and KPIs are aligned to the needs of the overall brand
Owns the brand website and email experience, working with discipline teams to ensure these channels drive more traffic, awareness and results for the brand
Identifies, selects and manages the right agency partners for key campaigns and initiatives
Oversees the strategy and execution of all brand paid media efforts, and manages the media agency
Guides the Partnership COE team to develop and implement programs that deliver results for the brand
Owns any global marketing campaign from strategy, to creative to performance optimization
Owns the brand style guide, evolutions and ensuring consistency across the company in its applications
Creates and maintains brand assets, collateral, and tools/resources to ensure consistent messaging, globally; provides oversight and leadership on the management of the asset library and maintenance of all usage rights
Partners with the Brand Management team on brand innovation and programs to ensure a Marketing Leadership voice is at the table and co-creating experiences people will love
Collaborates with Continent Luxury Brand Leaders, Luxury Managing Directors, Regional Vice Presidents and key discipline leaders to pull-through the global brand strategy in each region
Provides brand marketing guidance and support to hotels / properties in North America to ensure effective, on-brand execution of strategies relevant to the continent
Leads marketing vendor strategy and oversees all third-party vendors and agencies tasked with creative and strategic work on behalf of the Brand
Partners with cross-functional teams including Media, Creative, E-Commerce, PR, Sales, Social, Digital, Email, and Marriott Bonvoy to establish KPIs that support our business, ensure brand coherence, leverage synergies, reduce wasted spend, and drive success of projects
Supports the global growth strategy to ensure on-strategy growth in key markets around the world
Leverages brand performance metrics to drive brand awareness, brand affiliation and brand loyalty, sustaining business results against a comprehensive, strategic business plan for the brand
Supports regional and continent Brand training sessions and content, as necessary
Supports/participates in key meetings with GM, Marketing Managers, etc.
Submits projects and reports in a timely manner, ensuring delivery deadlines are met.
Presents ideas, expectations, and information in a concise, convincing and organized manner.