Associate Manager, Global Brand Marketing
About The Position
Michael Kors is seeking a talented and globally-minded individual with a passion for fashion to join their creative, fast-paced environment. As the Associate Manager, Global Brand Marketing, your primary role is to support the alignment of the global marketing strategy and the implementation of global 360 brand campaigns across all regions. This role involves supporting the Director and Senior Manager with seasonal global marketing strategy, ensuring cross-functional team collaboration for cohesive presentations and plans, and leading regional support calendars for EMEA Franchise Markets, LATAM, and Mexico. You will partner with regional marketing teams to map out seasonal plans, guide these plans, and foster global alignment while supporting localized needs. Collaboration with PR, Social, Creative, Media, and VIP/Influencer teams is key to evaluating regional plans and executing global strategy effectively. You will also work closely with the EMEA Franchise Senior Manager to ensure business needs are met, oversee the Global Customer Activation Process and GWP Process with a Coordinator, and partner with Creative & Visual Merchandising teams to strategize seasonal retail activation approach. Additionally, you will manage seasonal packaging needs, oversee competitive presentations, partner on marketing support for product licensee categories, and support the Golf Ambassador program management. A key aspect of this role is to drive innovation by staying on top of trends and bringing new ideas for brand activation, as well as aiding in the development and growth of the Coordinator.
Requirements
- Bachelor’s Degree required
- 2-3+ years Marketing experience
- Global experience (ideal but not a requirement)
- Ability to lead and influence cross-functional teams
- Management skills required
- Skilled in speaking in front of large groups
- Ability to organize, prioritize, and multitask effectively
- Thrive in a fast paced on-time deliverable environment
- Creative and proactive communication skills
- Motivated, enthusiastic, and results oriented
Responsibilities
- Support Director and Senior Manager with Seasonal Global Marketing Strategy
- Help ensure that all cross functional teams are working together to creative a cohesive presentation and plan for the season
- Help Lead Regional Support Calendars for all EMEA Franchise Markets, LATAM and Mexico
- Partner with each regional marketing team to map out their seasonal plans. Guide plans and help foster global alignment whilst supporting localized needs.
- Collaborate and work cross functionally with PR, Social, Creative, Media, and VIP/Influencer to evaluate regional plans and execute global strategy effectively
- Work closely with the EMEA Franchise Senior Manager to ensure business needs are being met across the region
- Oversee Global Customer Activation Process with the Coordinator
- Partner with key cross functional teams (Creative & Visual Merchandising) to strategize seasonal retail activation approach. Create scalable activation options that support the seasonal brand strategy.
- Review regional activation plans across EMEA Franchise Markets, LATAM, and Mexico and provide necessary feedback to foster a consistent global brand message.
- Oversee GWP Process with the Coordinator
- Partner with our GWP agency to create yearly GWP assortment and seasonal gifts
- Ensure all divisions needed are included in the conversation, including design and legal
- Oversee Seasonal Packaging needs
- Manage global requests for seasonal packaging including gift wrap, boxes, bags, etc.
- Brief into Wrike and work with creative team to ensure seamless delivery
- Oversee Competitive Presentations
- Work closely with the coordinator on competitive presentations including ad hoc requests as well as Quarterly US Competitive.
- Partner with Senior Manager on marketing support for all product licensee categories, including Fragrance, Eyewear, Watches and Jewelry
- Ensure support across both Retail and Wholesale channels at a seasonal level as well as for any new product launches
- Support any licensee local activations to ensure they are on brand and align with overall brand strategy
- Support the Golf Ambassador program management
- Work with design team to ensure bespoke product is designed, fitted, and delivered based on the Ambassador needs
- Ensure Ambassador contract needs are being met including bonuses, appearances, etc.
- Help drive innovation
- Stay on top of trends and continuously bring new ideas to the team on how to activate the brand (i.e. buzz worthy social moment, pop ups, customer activation)
- Help aid in the Coordinator’s development and growth
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
