Associate Vice President, Global Brand Marketing

ALLIES OF SKIN • Los Angeles, CA

7d • $185,000 - $210,000 • Hybrid

About The Position

We are seeking a visionary and commercially minded Associate Vice President, Global Brand Marketing to lead the strategic evolution for Allies Of Skin. This role will be responsible for defining how our brand comes to life across every consumer touchpoint—from long-term brand building and product positioning to launch strategy, integrated campaigns, retail storytelling, and consumer engagement.
Reporting to the Chief Marketing Officer, the Associate Vice President will serve as the steward of our brand narrative while partnering cross-functionally with Product Development, Creative, Digital, Sales, Education, PR, Retail, and Operations to ensure every product launch and campaign reflects our brand standards and drives measurable business growth.
This is a rare opportunity to shape the future of an emerging luxury beauty brand at the intersection of science, innovation, and elevated consumer experience.

Requirements

• 10+ years of progressive experience in brand marketing and product marketing within prestige or luxury beauty, skincare, wellness, or consumer lifestyle brands.
• Proven experience leading integrated marketing strategy and product commercialization for premium consumer brands.
• Deep understanding of luxury consumer behavior and the evolving beauty landscape.
• Demonstrated success launching category-defining products and building enduring brand equity.
• Strong strategic thinker with exceptional storytelling and communication skills.
• Experience managing and developing high-performing teams.
• Highly collaborative leader who thrives in entrepreneurial, fast-paced environments.
• Ability to balance creative vision with commercial rigor and data-driven decision-making.
• Ability to perform essential duties, with or without reasonable accommodation.
• Ability to operate independently in a fast‑paced, ambiguous environment.
• Strong self‑management, prioritization, and ownership of outcomes.
• Proactive problem‑solving and clear, consistent communication.

Nice To Haves

• Luxury skincare or prestige beauty experience strongly preferred.
• Experience working closely with founders and executive leadership.
• Familiarity with ingredient-led marketing, clinical claims, and scientific storytelling.
• Global brand or international market experience is a plus.

Responsibilities

• Define and evolve the global brand positioning, messaging architecture, and long-term marketing strategy.
• Ensure consistency of the brand across all consumer-facing channels, including digital, retail, social, education, experiential, and partnerships.
• Champion a luxury brand experience while maintaining relevance within contemporary beauty culture.
• Partner closely with the Creative team to ensure all campaigns and storytelling reinforce the brand's visual and verbal identity.
• Lead the strategic development and commercialization of all product launches from concept through market introduction.
• Translate scientific innovation and formulation benefits into compelling consumer messaging.
• Develop product positioning, naming, claims strategy, messaging hierarchy, launch toolkits, and go-to-market plans.
• Partner with Product Development and R&D to identify whitespace opportunities and future innovation pipelines.
• Lead pricing, competitive analysis, and market positioning recommendations.
• Develop integrated 360° marketing strategies spanning earned, owned, paid, retail, influencer, experiential, and e-commerce channels.
• Lead launch planning calendars and ensure cross-functional alignment across all departments.
• Build scalable marketing frameworks that connect brand storytelling with commercial performance.
• Identify new opportunities for cultural relevance, partnerships, collaborations, and consumer engagement.
• Build a deep understanding of the luxury beauty consumer through qualitative and quantitative research.
• Monitor market trends, competitive activity, and emerging consumer behaviors.
• Translate consumer insights into actionable brand and product strategies.
• Develop KPIs and reporting frameworks to measure brand health, campaign effectiveness, and launch performance.
• Build, mentor, and inspire a high-performing marketing organization.
• Develop and manage a team of marketing professionals, fostering accountability, growth, and high performance.
• Foster collaboration across Creative, Product Development, Sales, Digital, PR, Education, and Executive Leadership.
• Establish clear processes for launch planning, integrated marketing execution, and cross-functional decision-making.
• Manage external agencies, strategic partners, and marketing budgets.
• Perform other duties as assigned.

Benefits

• Competitive salary
• Comprehensive health, dental, and vision insurance
• Flexible work environment offering hybrid options, generous paid time off, paid holidays, and a paid day off to celebrate your birthday
• 401(k) plan with company match
• Exclusive product perks for Allies employees
• A collaborative, innovative, and inclusive company culture

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed