Global Brand Marketing Manager – CRAFTSMAN

Stanley Black & Decker, Inc. • Towson, MD

1d • $62,200 - $100,200 • Remote

About The Position

The Global Brand Marketing team defines the soul of the brand—crafting what it stands for and charting the strategic vision that drives enduring brand demand, growth, and loyalty. This function is organized by product category to identify, understand, and shape end-user messaging while building equity strategies, campaigns, customer experiences (CX), and big ideas that are relevant, creative, and compelling. The CRAFTSMAN Global Brand Manager will be responsible for managing the day-to-day brand marketing needs of new product developments and global brand initiatives. Products and initiatives will be developed in alignment with global brand strategies, defined within a marketing playbook, and implemented by regional execution teams. The Global Brand Manager will also support long-term strategic planning for the CRAFTSMAN brand under the guidance of senior global marketing leaders, including future product/category innovation, growth opportunities, retail partnerships, and sponsorship strategies. We are seeking an enthusiastic, out-of-the-box thinker who is proactive and eager to identify opportunities to streamline processes and drive collaboration cross-functionally with Category Management, Product Management, our Internal Agency (Studio), Insights, Regional Brand Teams (U.S. and Canada), and Digital Marketing teams to deliver strategic and creative marketing solutions.

Requirements

• 3-5 years of brand marketing experience
• Bachelor’s degree in Marketing, Communications, or a related field
• Experience in brand campaign development and execution
• Experience launching brand marketing campaigns, developing content and messaging strategies, leveraging insights to drive decisions, and optimizing and reporting on performance
• Experience working cross-functionally within mid-to-large organizations
• Strong business acumen, including financial and budget management skills
• Accountability and ownership mindset
• Ability to respond with speed and agility
• Strong communication skills across all levels of the organization
• Excellent listening skills
• Ability to thrive in a fast-paced and evolving environment

Responsibilities

• Understand the brand vision and support the development of long-term brand equity strategies.
• Build strategic and tactical plans that support this vision through a multi-year roadmap, elevating brand positioning in the hearts and minds of end users while supporting delivery of target brand KPIs, including share growth and perception change.
• Coordinate with cross-functional teams and agency partners to plan, develop, and deliver dynamic, world-class content.
• Manage the development of launch materials including, but not limited to, claims and marketing copy, packaging design, eCommerce content, photography, video, PR, and social media/influencer activation.
• Work with cross-functional teams and vendor partners to identify and deliver improved end-user experiences across all touchpoints, both online and offline.
• Partner with the Insights team to understand how user segments experience the brand and translate those insights into benefit-driven campaigns across core and new product categories.
• Cultivate relationships with product, commercial, and senior leadership partners to drive alignment and collaboration on marketing strategies.
• Partner with regional Brand Marketing and Activation teams on objectives, KPI alignment, and performance tracking, while making recommendations to improve execution and ensure best-in-class global representation of the CRAFTSMAN brand across every touchpoint.
• Collaborate with the Associate Brand Manager to deliver high-volume new product launch initiatives with exceptional attention to detail and on-time execution.
• Execute deliverables by proactively driving collaboration and communication across project stakeholders
• Lead the development and execution of new product launch plans
• Own full campaign execution from development through launch
• Identify and elevate gaps, needs, interdependencies, wins, and challenges impacting brand success

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level