Senior Manager, Finance — Sales and Marketing

Torani•San Leandro, CA

About The Position

Senior Manager, Finance Sales and Marketing Torani has fueled more than 30 years of double-digit growth, driven by our passion for flavor, people, and purpose. As we move closer to our $1B vision, the scale and complexity of our business continue to evolve—creating an exciting opportunity for a Senior Finance Manager, Sales & Marketing to help shape what comes next. In this role, you’ll serve as a strategic finance partner to our Sales and Marketing teams across our omni-channel business—bringing clarity, insight, and forward-looking perspective on how we grow. You’ll play a key role in annual planning, marketing performance management, pricing strategy, and promotional investment, ensuring decisions are grounded in strong financial thinking and aligned to long-term, profitable growth. This is a high-impact role for a leader who combines strong business acumen with analytical rigor and a bias for action—someone who proactively identifies risks and opportunities, translates complex data into clear recommendations, and influences cross-functional stakeholders to make better, faster decisions. With visibility across commercial leadership, your work will directly shape revenue growth, margin expansion, and overall commercial effectiveness. At Torani, we flavor more than just drinks—we flavor lives. As a Certified B Corporation, we’re committed to shared success, and that means everyone here plays a meaningful role. You’ll be empowered to grow, try new things, and help others thrive. SUCCESS FACTORS (FIRST 12-18 MONTHS) Growth Planning & Forecasting Leader: You brought clarity and rigor to Torani’s Sales and Marketing planning processes, ensuring revenue, trade spend, and marketing investments aligned to strategic growth goals. Through strong cross-functional partnerships, you helped build bottom-up plans across channels, translating business strategies into clear financial assumptions and targets. You led forecasting cycles with discipline—managing monthly performance against plan, modeling scenarios, and proactively identifying risks and opportunities. As a result, the organization operated with greater visibility, confidence, and accountability toward revenue and margin commitments. Customer & Channel Insight Driver: You elevated how the business understands performance across customers and channels by delivering clear, actionable insights that went beyond reporting. By analyzing mix, pricing, trade spend, and distribution trends, you identified both growth opportunities and margin risks—and translated them into practical recommendations for Sales leadership. Your work helped teams make smarter decisions about where to invest, how to optimize portfolios, and how to strengthen performance across foodservice, retail, and eCommerce channels. Marketing Investment Optimizer: You helped ensure Torani’s marketing and promotional investments delivered meaningful return by bringing structure and insight into how performance was measured. Partnering closely with Brand and Marketing teams, you evaluated media spend, promotional programs, and new product launches. You’ve assessed ROI and incrementality with clarity. You established consistent post-event reviews that strengthened learning and improved future decision-making, helping the organization allocate resources more effectively and maximize the impact of commercial investments. Pricing & Trade Strategy Partner: You played a key role in shaping pricing and trade strategies that balanced growth, competitiveness, and profitability. From annual pricing actions to promotional strategy and customer-specific terms, you brought strong financial modeling and market awareness to inform decisions. You evaluated pricing scenarios for elasticity and margin impact, while also strengthening governance and visibility around trade spend. Through your partnership, pricing and promotional investments became more disciplined, data-driven, and aligned to long-term value creation. S&OP Financial Integrator: You served as a critical finance partner within the Sales & Operations Planning (S&OP) process; connecting demand, supply, and financial performance into one aligned view. By bringing financial insight into monthly demand and sales reviews, you helped ensure volume plans translated into realistic revenue and margin outcomes. You collaborated closely with Supply Chain and Sales to evaluate forecast accuracy, inventory implications, working capital, and key trade-offsand helped the business make balanced, informed decisions that supported both service and profitability. Fun in the Everyday: You find ways to make the work feel good – celebrating small wins, sharing good vibes, and keeping things upbeat.

Requirements

Bachelor’s degree in accounting, finance, or related field
8+ years of progressive experience in Finance, preferably within CPG and omni-channel
Demonstrated success working in a cross-functional, collaborative environment with the Sales, Marketing, or Commercial functions
Strong financial modeling, forecasting, and data analysis skills
Experience with trade spend management and pricing analysis
Advanced Excel and financial systems proficiency; experience with ERP and BI tools a plus (Oracle/PBCS, Arkieva, ORI, Tableau)
Strong communication skills with the ability to influence senior stakeholders