Senior Manager, Event & Partner Program Operations

Microsoft•Redmond, WA

1d•$106,400 - $203,600

About The Position

At Microsoft Advertising, the Senior Manager, Event & Partner Program Operations builds the operational foundation connecting the event portfolio and partner programs to consistent execution, reliable data, and actionable business insight. The role is accountable for end-to-end operational integrity across first-, second-, and third-party events, from global tentpoles to regional and scaled programs, including planning, execution, data capture, post-event activation, and measurement. It also enables partner-program execution through systems, processes, data, governance, and reporting. The role translates priorities agreed with Partner Marketing into scalable operational capabilities. Partner Marketing retains ownership of program strategy, partner engagement and communications strategy and content, member experience, recognition strategy, and growth outcomes. The Senior Manager works across Global and Regional Marketing, Experiential, Client & Partner Marketing, Sales and Sales Operations, Analytics, Finance, and Product and Engineering to replace fragmented platforms and manual work with integrated systems, shared definitions, clear workflows, and reliable measurement. The position owns operational roadmaps and cross-functional governance; event and partner-program workflows; vendor, portal, CRM, partner-data, and consent-system operations; engineering requirements and delivery coordination; measurement, reporting, and dashboards; standard operating procedures, training, and adoption; and governance for applicable privacy, legal, accessibility, procurement, and delivery requirements. The role provides senior stakeholders with progress reporting, insights, business cases, and recommendations, and agrees measures and targets with stakeholders rather than assuming predefined commitments.

Requirements

Bachelor's degree in Business, Marketing, Communications, Finance, Engineering, or a related field and 5+ years of marketing operations, program management, project management, or related experience, or equivalent experience.

Nice To Haves

Master's degree in Business, Marketing, Communications, Finance, Engineering, or a related field and 5+ years of marketing operations, program management, project management, or related experience, or a bachelor's degree in one of these fields and 8+ years of related experience, or equivalent experience.
3+ years of technology/process improvement experience.

Responsibilities

Own capability requirements and a prioritized operational roadmap across events and partner programs.
Audit systems, workflows, stakeholders, vendors, reporting, communications, governance, and manual effort; translate findings into a business backlog of automation and process improvements with business cases, milestones, dependencies, and decision points.
Lead multi-semester planning and cross-functional governance, including change control; establish shared Marketing and Sales definitions, ownership, escalation paths, and support models.
Surface blockers and trade-offs early and provide executive stakeholders with progress reporting, data insights, business cases, and recommendations.
Design repeatable workflows connecting event planning, execution, contact capture, and post-event activation.
Lead on-site operational readiness at global tentpoles for compliant lead and contact capture, customer meetings, and clean handoffs to Sales; partner with Experiential and event teams on dependencies.
Define how contacts, engagement, meetings, and leads move into shared systems and follow-up workflows; work with Sales Operations and Marketing to make ownership and observable follow-up behaviors visible and improve handoff quality.
Own cross-functional operations for agreed partner-program priorities, including escalations and support; establish intake and ticketing, approvals, dependency management, launch-readiness checks, and a single source of truth for procedures and status.
Clarify decision rights and support responsibilities with Partner Marketing and delivery teams.
Maintain an annual benefits and engagement calendar with Partner Marketing and coordinate readiness for workshops, webinars, awards, sweepstakes, newsletters, and market expansions.
Operationalize eligibility, participation tracking, and workflows for benefits, incentives, and recognition.
Coordinate vendors, statements of work, procurement, and service delivery against agreed requirements and milestones.
Create unified operational tracking and reporting across partner emails, newsletters, webinars, events, and the portal.
Work with Analytics to validate audiences and segmentation for enrolled partners, qualified organizations not yet enrolled, and nonpartners; establish data-quality checks and consent controls.
Oversee operational requirements for the partner portal, CRM, partner-data, and consent systems with business and technical owners; coordinate enhancements, bugs, support, and cross-system dependencies.
Define business, process, data, and analytics requirements, including migration readiness, validation, and launch acceptance criteria.
Translate event and partner-program needs into prioritized engineering requirements and an integrated delivery backlog; partner with Product, Engineering, Analytics, and business teams to assess feasibility, resolve dependencies, manage changes, and validate capabilities before launch.
Maintain shared data definitions and a reliable operational source of truth across systems.
Partner with Analytics, Finance, Marketing, and Sales Operations to establish consistent event measurement across engagement, contacts, customer meetings, leads, acquisition and conversion, observable sales follow-up, influenced pipeline, acceleration, and return on investment.
Align measurement definitions, attribution methods, reporting windows, and data-quality standards; distinguish observed influence and association from evidence of causation.
Develop accurate dashboards and analyses with Analytics and Partner Marketing covering operational performance, partner engagement, enrollment, business impact, and return on investment; reconcile inputs, validate reporting, and explain limitations.
Provide director- and general manager-level stakeholders with insights and recommendations to inform investment, prioritization, and continuous improvement.
Agree measures and targets with stakeholders.
Build standard operating procedures, training, and support resources for global and regional teams; drive adoption, clarify handoffs and escalation paths, and monitor execution quality and turnaround.
Use feedback and operational evidence to reduce manual work and strengthen repeatability as programs scale.
Partner with Privacy, Legal, accessibility, procurement, and delivery teams to embed applicable requirements into data capture, consent management, audience use, vendor delivery, and launch readiness; maintain governance and approval workflows and escalate risks or gaps.