Senior Manager, Email Strategy and Operations

American Express • New York, NY

8d

About The Position

Membership Portfolio Services, within American Express’ US Consumer Services Business, develops and scales businesses that strengthen the Membership Model across Amex Offers, Advertising, Dining, and Marketing Technology. The Enterprise Comms & MarTech Experiences (ECMX) team is the global marketing services center of excellence, focused on delivering high-quality, efficient, user-centric digital marketing experiences through optimized enterprise MarTech and MarOps solutions.

The Senior Manager, Email Strategy and Operations reports to the Director, US Email Solutions and oversees HTML production and Adobe Journey Optimizer (AJO) execution in support of US email marketing. This role combines operational leadership and strategic channel expertise to deliver high-quality campaigns, strengthen Marketing partnerships, and evolve the email operating model. The Senior Manager also leads and develops a team of specialists, advancing operational excellence, innovation, and scalable execution capabilities.

Requirements

• 7+ years managing email, CRM, or lifecycle marketing campaigns at enterprise scale, including team leadership experience.
• Expertise with Adobe marketing technology (AJO, AEP, AEM, CJA) or similar campaign management tools.
• Strong knowledge of email channel strategy, personalization, customer experience, and industry best practices.
• Working knowledge of HTML email development, responsive design, creative production, and accessibility standards.
• Proven ability to manage campaign delivery, QA, stakeholder expectations, capacity, and SLAs while improving operational efficiency.
• Strong cross-functional leadership, strategic thinking, and communication skills, with experience driving process transformation and innovation.
• Employment eligibility to work with American Express in the United States; the company will not pursue visa sponsorship for these positions.

Nice To Haves

• Adobe certification is a plus.
• Adobe certifications in Adobe Journey Optimizer (AJO), Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), or related Adobe marketing technologies.

Responsibilities

• Lead day-to-day email operations across HTML production and AJO journey execution, overseeing campaign delivery from intake through launch, including prioritization, QA frameworks, and launch readiness.
• Serve as the front door for Marketing and a trusted email channel subject-matter expert, translating business goals and briefs into build-ready requirements and providing strategic guidance on journey design, personalization, customer experience, and channel best practices.
• Shape and operationalize the future-state email operating model by establishing scalable workflows, governance, and cross-functional engagement models to support the transition from batch campaigns to always-on customer journeys.
• Partner with Marketing, Product, and Engineering to drive email capability enhancements, translate campaign insights into optimization opportunities, and advance automation and emerging MarTech and AI tools.
• Lead, coach, and develop a team of AJO HTML and Journey Execution Specialists, building channel expertise, operational excellence, and scalable execution capabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed