Senior Manager, Digital Product Manager

Universal Orlando•Orlando, FL

About The Position

The Digital and Experience Development team develops product strategies to evolve and enhance the Guest experience across Universal Parks & Resorts. This role manages new capabilities across the full product lifecycle, including product strategy, planning, definition, delivery, and implementation. The Senior Manager leads and coaches team members, encourages innovation, establishes standards and best practices, and supports individual growth and mentorship. The role works with IT, business partners, other Digital Product Managers, UX/UI, delivery teams, and on-site stakeholders to align product plans and ensure successful delivery across domestic sites. The position establishes product roadmaps and backlog priorities; evaluates Guest experience opportunities; develops recommendations and supporting analyses; defines features, requirements, and user stories; and participates in Agile delivery activities. It also validates product functionality, supports implementation, serves as an ongoing subject matter expert, and measures the success of experience enhancements. The role includes environmental, health, and safety responsibilities, consistent attendance, and other duties as assigned.

Requirements

Bachelor’s degree or equivalent experience required; relevant fields include Business, Technology, Digital Marketing, or Industrial Engineering.
At least 9 years of experience in Product Management, Digital Marketing, E-Commerce, Digital Experience Design, Industrial Engineering, Technology, or related fields.
People management experience, including goal setting, escalation handling, and mentorship.
Experience managing digital experience for a consumer website and/or mobile app.
Experience with large-scale transformation initiatives.
Demonstrated ability to define and execute strategic initiatives.
Experience working in an Agile technology delivery program.
Experience defining customer journeys and digital product roadmaps.
Experience managing product backlogs, including feature definition, requirements, prioritization, and sprint planning.
Experience working closely with a Technology Delivery team.
Experience engaging stakeholders and building relationships.
Executive communication skills and ability to influence decision-making.
Strong critical-thinking and problem-solving skills, including the ability to connect broad concepts, identify gaps, and develop strategies aligned with broader business and Guest experience goals.
Demonstrated analytical and technical skills, including synthesizing and analyzing product data from multiple sources to evaluate product effectiveness.
Strong communication and presentation skills, including the ability to frame options, analysis, and recommendations for senior leadership.
Strong organizational skills and the ability to balance attention to detail with agility in a fast-paced environment.
Demonstrated ability to lead collaborative, cross-functional teams with diverse stakeholders and partners.
Experience supporting an operating environment and ensuring strategies are viable from a business perspective.
Demonstrated experience leading a team, encouraging innovation, and creating a shared vision that empowers team members.
Excellent analytical, written, and oral communication skills, including the ability to explain complex concepts concisely and simply, or an equivalent combination of education and experience.
Consistent attendance is required.
Ability to perform essential duties satisfactorily; reasonable accommodation may be made for individuals with disabilities.

Nice To Haves

Master’s degree preferred.

Responsibilities

Encourage an innovative culture and drive the team’s vision in support of business needs.
Track trends and innovations, identify opportunities to advance the product portfolio, and serve as a product expert internally and externally.
Provide leadership, management, coaching, performance standards, and growth and mentorship opportunities for team members.
Keep stakeholders informed about product roadmap developments; manage issues, risks, and escalations; and work with IT and internal organizations to ensure alignment.
Collaborate across the larger team on shared visioning, planning, and product experiences.
Establish product roadmaps and coordinate with partners on delivery and implementation timelines.
Coordinate with other Digital Product Managers to account for dependencies and integration points during roadmap and release planning.
Prioritize product backlog items for releases and sprints, including new capabilities, enhancements, and defect fixes.
Evaluate Guest experience strengths and pain points to identify opportunities for new or improved capabilities.
Develop product recommendations and associated cost, value, and experience analyses to obtain approval and funding.
Collaborate with business partners to establish product goals and objectives, and ensure alignment with the broader experience transformation vision.
Partner with UX/UI to establish experience interactions and designs based on high-level feature requirements.
Define product features, including functional and non-functional requirements, and capture site-specific requirements with on-site stakeholders.
Facilitate backlog grooming with the delivery Scrum team and document user stories for technical design, development, and testing.
Participate in Agile ceremonies, including sprint planning, daily stand-ups, and retrospectives.
Validate products throughout development to ensure alignment with functional requirements.
Partner with Business Transformation to ensure product functionality aligns with operational and business capabilities.
Represent and support the product as an ongoing subject matter expert.
Develop an approach to measure the success of implemented experience enhancements and inform future product planning.
Follow established environmental, health, and safety policies, procedures, training, and team-member involvement activities.
Perform other duties as assigned.