Senior Manager, Digital Product Manager

Universal Orlando•Orlando, FL

About The Position

The Digital and Experience Development team drives product strategies to evolve and enhance the Guest experience across Universal Parks & Resorts. This role manages new capabilities across the entire product lifecycle, including product strategy, planning, definition, delivery, and implementation. The position establishes product vision and roadmaps, prioritizes backlogs, defines features and user stories, and partners with UX/UI, technology delivery teams, business stakeholders, and domestic sites to deliver and support products. It provides leadership, management, coaching, mentorship, and subject-matter expertise while maintaining alignment with business needs and the broader experience transformation vision. The role also validates product functionality throughout development and implementation, supports operational alignment, and develops ways to measure the success of experience enhancements. The employee must follow established Environmental, Health & Safety policies and procedures, maintain consistent attendance, and perform other duties as assigned.

Requirements

Bachelor’s degree or equivalent experience required; a degree in Business, Technology, Digital Marketing, or Industrial Engineering is preferred.
At least 9 years of experience in Product Management, Digital Marketing, E-Commerce, Digital Experience Design, Industrial Engineering, Technology, or a related field.
Strong critical-thinking and problem-solving skills, including the ability to understand broad concepts, identify connections and gaps, and establish product strategies aligned with broader and Guest and business strategies.
Demonstrated analytical and technical skills, including synthesizing and analyzing product-related data from sources such as Marketing, Consumer Insights, and Industrial Engineering.
Very strong communication and presentation skills, including the ability to influence senior leadership through clearly framed options, analysis, and recommendations.
Strong organizational skills and the ability to balance attention to detail with agility in a fast-paced environment.
Demonstrated ability to lead collaborative, cross-functional project teams with diverse stakeholders and partners.
Experience supporting an operating environment and ensuring strategies are sound and viable from a business perspective.
Demonstrated experience leading a team, encouraging innovation, and creating a shared vision that empowers Team Members.
Experience in people management, including goal setting, escalation handling, and mentorship.
Experience managing the digital experience for a consumer website and/or mobile app.
Experience with large-scale transformation initiatives and defining and executing strategic initiatives.
Experience working in an Agile technology delivery program.
Experience defining customer journeys and digital product roadmaps.
Experience managing product backlogs, including feature definition, requirements, prioritization, and sprint planning.
Experience working closely with a Technology Delivery team.
Experience with stakeholder engagement, relationship building, and executive communication that influences decisions.
Excellent analytical, written, and oral communication skills, including the ability to explain complex concepts concisely and simply, or an equivalent combination of education and experience.
Consistent attendance is required.
Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Nice To Haves

Master’s degree preferred.
Bachelor’s degree in Business, Technology, Digital Marketing, or Industrial Engineering preferred.

Responsibilities

Encourage an innovative culture and drive the team’s vision in support of business needs.
Track trends and innovations and identify opportunities to advance the product portfolio.
Serve as a product expert, provide learning opportunities to Team Members, and attend external industry events.
Provide leadership, management, coaching, and mentorship; establish standards and best practices; and foster professional growth.
Keep stakeholders informed about product roadmap developments and manage issues, risks, and escalations.
Work with IT and internal organizations to ensure alignment and contribute to team collaboration, visioning, and planning.
Establish product roadmaps and coordinate product delivery and implementation timelines with key partners.
Coordinate with other Digital Product Managers on product dependencies and integration points during roadmap and release planning.
Set product backlog priorities for releases and sprints, including new capabilities, enhancements, and defect fixes.
Evaluate Guest experience strengths and pain points and identify opportunities for new or improved capabilities.
Develop product recommendations with cost, value, and experience analysis to obtain approval and funding.
Collaborate with business partners to establish product goals and objectives and maintain alignment with the overall experience transformation vision.
Partner with the UX/UI team to define experience interactions and designs based on high-level feature requirements.
Define product features, including functional and non-functional requirements, and capture site-specific requirements with on-site stakeholders.
Facilitate product backlog grooming with the delivery scrum team and document user stories for technical design, development, and testing.
Participate in Agile ceremonies, including sprint planning, daily stand-ups, and retrospectives.
Validate products throughout the development cycle against functional requirements and partner with Business Transformation to align functionality with operational and business capabilities.
Represent and support products as an ongoing subject-matter expert.
Develop an approach to measure the success of implemented experience enhancements and inform future product planning.
Follow established Environmental, Health & Safety policies, procedures, training, and team-member involvement activities.
Perform other duties as assigned.