Senior Manager, Digital Product Manager

Universal Orlando•Orlando, FL

About The Position

The Digital and Experience Development team drives product strategies to evolve and enhance the Guest experience across Universal Parks & Resorts. The Senior Manager, Digital Product Manager manages new capabilities throughout the product lifecycle, including strategy, planning, definition, delivery, and implementation. The role provides leadership, management, and coaching to the team; fosters innovation and professional growth; establishes standards and best practices; and communicates product roadmap developments to stakeholders. It works closely with IT, business partners, UX/UI, delivery teams, and on-site stakeholders to align product strategy, requirements, and implementation. The position oversees product roadmaps, backlogs, feature definition, user stories, Agile delivery ceremonies, product validation, and ongoing product support. It also develops ways to measure the success of experience enhancements and participates in Environmental, Health & Safety responsibilities under established Universal Orlando policies and procedures.

Requirements

Strong critical-thinking and problem-solving skills, including the ability to understand broad concepts, identify connections and gaps, and develop product strategies aligned with broader Guest and business strategies.
Demonstrated analytical and technical skills, including the ability to synthesize and analyze product-related data from sources such as Marketing, Consumer Insights, and Industrial Engineering.
Extremely strong communication and presentation skills, including the ability to influence senior leadership with clearly framed options, analysis, and recommendations.
Strong organizational skills and the ability to balance attention to detail with agility in a fast-paced environment.
Demonstrated ability to lead collaborative, cross-functional project teams with diverse stakeholders and partners.
Experience supporting an operating environment and ensuring strategies are viable from a business perspective.
Demonstrated experience leading a team, encouraging innovation, and creating a shared vision that empowers Team Members.
Bachelor’s degree or equivalent experience required.
At least 9 years in Product Management, Digital Marketing, E-Commerce, Digital Experience Design, Industrial Engineering, Technology, or related fields.
Experience in people management, including goal setting, escalation handling, and mentorship.
Experience managing the digital experience for a consumer website and/or mobile app.
Experience with large-scale transformation initiatives.
Demonstrated ability to define and execute strategic initiatives.
Experience working in an Agile technology delivery program.
Experience defining a customer journey and digital product roadmap.
Experience with product backlog management, including feature definition, requirements, prioritization, and sprint planning.
Experience partnering closely with a Technology Delivery team.
Experience with stakeholder engagement and relationship building.
Executive communication skills and ability to influence decision-making.
Excellent analytical, written, and oral communication skills, including the ability to explain complex concepts concisely and simply.
Consistent attendance is a job requirement.

Nice To Haves

A degree in Business, Technology, Digital Marketing, or Industrial Engineering is preferred.
A master’s degree is preferred.

Responsibilities

Encourage an innovative culture and drive the team’s vision in support of business needs.
Track key trends and innovations and identify opportunities to advance the product portfolio.
Act as an internal and external product expert, provide learning opportunities, and attend external industry events.
Provide leadership, management, coaching, growth planning, and mentorship for Team Members.
Establish standards and best practices to maximize team performance and company advancement.
Keep key stakeholders informed about product roadmap developments and advancements.
Manage issues, risks, and escalations, and work with IT and other internal organizations to ensure alignment.
Contribute to broader team collaboration, visioning, and planning.
Establish the product roadmap and coordinate product delivery and implementation timelines with key partners.
Coordinate with other Digital Product Managers on product dependencies, integrations, roadmaps, and release planning.
Prioritize the product backlog for releases and sprints, including new capabilities, enhancements, and defect fixes.
Evaluate Guest experience strengths and pain points to identify opportunities for new or improved capabilities.
Develop product recommendations and cost, value, and experience analyses to obtain development approval and funding.
Collaborate with business partners to establish product goals and objectives and ensure alignment with the experience transformation vision.
Partner with the UX/UI team on experience interactions and designs based on high-level feature requirements.
Define product features, including functional and non-functional requirements, and capture site-specific requirements with on-site stakeholders.
Facilitate backlog grooming with the delivery Scrum team and document user stories for technical design, development, and testing.
Participate in Agile ceremonies, including sprint planning, daily stand-ups, and retrospectives.
Validate products throughout development to ensure alignment with functional requirements.
Partner with Business Transformation to align product functionality with operational and business capabilities.
Represent and support the product as its ongoing subject matter expert.
Develop an ongoing approach to measure the success of implemented experience enhancements and inform future product planning.
Follow established Environmental, Health & Safety policies, procedures, training, and Team Member involvement activities.
Perform other duties as assigned.