Senior Manager, Digital Marketing (SEO/GEO)
About The Position
You will be part of Turn/River's team of experts spanning go-to-market functions, collaborating with our portfolio companies to drive their growth. Your focus will be on digital marketing — with a specialization in SEO and generative engine optimization (GEO) — guiding and supporting our portfolio company leaders and teams in developing and executing programs that generate leads, pipeline, and, ultimately, revenue. Working with 2-3 companies at a time, you will need to quickly interpret context and data, implement scalable systems, and influence company leaders. This is a role for someone who wants to operate at the frontier of digital marketing — where traditional SEO meets AI-driven discovery — and who thrives with real ownership across multiple high-stakes environments. You'll operate where best practices are still being written — making judgment calls, running experiments, and iterating faster than the industry can document. Ideal candidates are structured thinkers, self-starters, and results-oriented team players with a keen understanding of marketing funnels and a genuine curiosity about how AI is reshaping the way buyers discover products.
Requirements
- 5-8 years of experience in B2B digital marketing, with deep expertise in SEO/GEO.
- Proven ability to scale inbound channels that drive measurable pipeline and revenue.
- Strong familiarity with GEO monitoring platforms (e.g., Profound, DemandSphere, etc.).
- Data-driven mindset; adept at using analytics to test, learn, and optimize.
- Experience collaborating cross-functionally with content, product, and sales teams.
- Comfortable managing agency or vendor relationships to maximize performance.
- Strong communicator who can synthesize complex results for executive audiences.
- Curious, experimental operator who continuously tests new approaches and technologies.
Responsibilities
- Drive organic pipeline growth across 2–3 portfolio companies at a time — owning SEO and GEO strategy, execution, and performance from audit through hands-on optimization.
- Build and maintain GEO roadmaps that increase brand visibility and citation rates in AI-driven search experiences (ChatGPT, Perplexity, Google AI Overviews), including developing repeatable frameworks for measuring what drives AI inclusion.
- Partner with portfolio company leaders across demand generation, content, product, and sales to align organic strategy with broader GTM priorities.
- Establish KPIs, dashboards, and AI-assisted attribution frameworks for SEO/GEO that connect organic activity to pipeline and revenue. Translate data into clear recommendations for executive audiences and surface insights that help teams double down on what's working.
- Codify successful programs into scalable playbooks that can be deployed across the Turn/River portfolio.
- Identify high-value automation opportunities within organic acquisition workflows. Decompose manual processes into agent-ready components — skills, tools, evaluation frameworks, and feedback loops — to accelerate execution.
- Stay current with the rapidly evolving AI landscape — new models, agent frameworks, and tooling — and rapidly prototype emerging organic acquisition approaches, including LLM-powered funnels and AI-assisted content strategies, to keep Turn/River's marketing function at the cutting edge.
Benefits
- An opportunity to make an impact across multiple high-growth tech firms
- Competitive salary and discretionary bonus
- Medical, dental, and vision insurance covered 100% for employee & dependents
- Flexible vacation policy
- 401K matching
- Paid parental leave
- Commuter benefits
- Health and Wellness benefits
- Household Services benefits
- Home Office benefits
- Annual Home Office Equipment Reimbursement
- Donation matching
- Work from home Monday & Friday
- Energetic work environment with snacks and weekly team lunches
- 3x per week, centrally located near multiple public transit lines
- A company that enjoys having fun: holiday parties, annual company offsite and retreat, annual summer "work from anywhere" month
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
11-50 employees
