Digital Marketing & SEO Strategist
About The Position
Mary Bird Perkins Cancer Center is Louisiana’s leading cancer care organization, caring for more patients each year than any other facility in the region. With strategic hospital and physician partnerships, they are delivering on their mission to improve survivorship and lessen the burden of cancer. Mary Bird Perkins and its partners work together to provide state-of-the-art treatments and unparalleled collaborative, comprehensive cancer services. This culture of innovation helps attract expert physicians, highly specialized scientists, and forward-thinking leaders in supportive care and other disciplines. Together, with their hospital and physician partners, they are one-hundred percent focused on cancer care. They are looking for talented and highly-motivated individuals who demonstrate a natural desire to support the meaningful work of community oncologists and the patients they serve. This position is responsible for overseeing website content, search engine optimization (SEO), search engine marketing (SEM), and other digital initiatives to drive engagement, traffic, and conversions.
Requirements
- Bachelor’s degree required, preferably in marketing, communications, public relations, journalism or related field.
- Demonstrated website and marketing experience
- Experience with content management systems, WordPress, Google Analytics, and reputation management systems.
- Excellent written and verbal communication skills and knowledge of public relations skills.
Nice To Haves
- Minimum of two years’ experience in digital marketing and communications or related field preferred.
Responsibilities
- Website Content Strategy & Management
- SEO & Organic Growth
- SEM & Paid Digital Advertising
- Analytics & Performance Optimization
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
