Digital Marketing Strategist

OrthoSynetics Inc • Metairie, LA

4d • Onsite

About The Position

OrthoSynetics is looking for a Digital Marketing Strategist to join our digital advertising team. This position is responsible for executing paid social strategy and/or paid search strategy. Must have 4+ years of experience with paid media strategy, execution, and reporting at an advertising agency. Healthcare experience is a plus.

Requirements

• 4+ years of experience with paid media strategy, execution, and reporting at an advertising agency.
• Strong interpersonal skills, particularly in customer relationship management.
• Understands and can interpret market research data, including demographic and psychographic data.
• Good organizational and self-management skills.
• Equally proficient at both the "big picture" and small details.
• Excellent verbal and written communication skills.
• Support the team with extreme attention to detail.
• Proven track record of achieving results and getting the right things done.
• Bachelor's degree in Business or related discipline, plus 4+ years of related work experience or equivalent combination.

Nice To Haves

• Healthcare experience is a plus.

Responsibilities

• Development, management and optimization of multiple Facebook and Instagram ad campaigns.
• Perform daily account management of Facebook/paid media accounts.
• Manage moderate to large-scale paid media accounts.
• Generate new Facebook/paid media campaigns.
• Leverage insights from analytics platform to make changes to paid media campaigns to positively affect future outcomes and provide execution-based recommendations.
• Generate weekly and monthly client reporting.
• Analyze reporting to determine campaign effectiveness and utilize this information to provide recommendations and execute strategies, campaign structuring and other areas of Facebook/paid media to meet client goals.
• Assist in the development of effective ad copy, content, and guide creative on ideal assets.
• Be responsible for setting goals per client with the account manager.
• Manage tactical Facebook/social media/paid media initiatives for the client’s business; maintain a focus that deliverables and plans are in line with clients’ long-term goals.
• Work with members of the team to develop recommendations and tactical plans to increase ROI.
• Build, launch, manage, and optimize across multiple paid digital channels/search engine platforms.
• Develop strategic direction on campaign initiatives per client, identifying key insights and recommendations.
• Plan, execute, monitor, manage and report timely on client search and display campaigns.
• Prepare and present timely weekly/monthly client reporting and recommendations for all client KPI’s, ROI and goals.
• Actively test and analyze keywords, bid management, ad copy, and landing pages.
• Communicate regularly with team members on campaign developments, timelines, deliverables and performance reporting.
• Keep abreast of search engine and PPC industry trends, developments, and best practices.
• Manage analytics tools such as Google Analytics, Google Tag Manager, SEMRush, etc.
• Experience with bid management and reporting tools.
• Ensure team delivers on assignments and team goals.
• Continually look for ways to increase group efficiency.

Benefits

• Medical, Dental, and Vision Insurance
• 401k
• Short term disability and critical illness
• paid parking
• $20k complimentary life insurance policy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level