Lead Digital Marketing Strategist

Classy Llama • Springfield, MO

1d

About The Position

Classy Llama provides an expert platform and data integration to help commerce organizations grow, focusing on industrial B2B companies. The Lead Digital Marketing Strategist is an experienced digital marketing generalist who synthesizes multiple marketing disciplines to drive cohesive business outcomes. This role has a strong emphasis on paid media strategy and performance marketing, particularly PPC. The ideal candidate is comfortable discussing high-level business objectives with executives and analyzing campaign data for growth opportunities. This is not a micro-specialist role; it requires an individual with exceptional business discernment who can see the big picture, analyze complex challenges, develop strategic recommendations, and understand the downstream business impact of tactical decisions. As Classy Llama scales, this role serves as the day-to-day strategic anchor for tier-one accounts, requiring autonomous decision-making, problem-solving, and a high level of risk tolerance. The role also involves significant client-facing leadership, requiring a personable, engaging, and confident communicator who can build trust, facilitate productive conversations, and guide clients through complex marketing decisions. The Lead Digital Marketing Strategist will often lead client meetings, uncover business objectives, align stakeholders, and inspire confidence and action.

Requirements

• Broad Digital Marketing Mastery: A strong understanding across core digital marketing disciplines, including SEO, PPC, paid social, content strategy, email marketing, analytics, website optimization, and marketing automation.
• Performance Marketing Expertise: Demonstrated experience leading and optimizing PPC and paid media strategies.
• E-Commerce Architecture Awareness: Deep familiarity with complex commerce layouts, multi-channel ecosystems, and managing high-SKU/catalog complexities for industrial clients.
• Data & Reporting Proficiency: Ability to leverage CRM platforms (e.g., Salesforce), web analytics, and marketing data tools to construct ad-hoc analysis and reports for executive review.
• Experience or Understanding In PPC
• Experience or Understanding In SEO
• Experience or Understanding In Email Marketing
• Experience or Understanding In Marketing Integrations
• Experience or Understanding In Web Design & Creation
• Experience or Understanding In Analytics
• Experience or Understanding In Ai Visibility
• High Risk Tolerance & Discernment: Extreme comfort navigating fast-moving environments and making calculated, high-impact decisions amidst ambiguity.
• Extreme Ownership: A fiercely autonomous problem-solver who brings structured blueprints and solutions to management rather than open-ended problems.
• Commanding Client Leadership & Presence: Exceptional communication and interpersonal skills with the ability to build immediate trust, facilitate engaging conversations, and confidently lead client meetings.
• Consultative Relationship Building: A proactive listener who can uncover business needs, ask thoughtful questions, and guide clients toward strategic decisions that support long-term growth and partnership success.
• Macro Perspective: The innate ability to instantly zoom out from technical tasks to weigh the holistic, systemic impacts of a strategy on a client's business.

Responsibilities

• Act as the primary strategic decision-maker across complex B2B and B2C digital marketing client accounts, steering account health confidently without requiring day-to-day validation.
• Independently diagnose account bottlenecks, client friction, or campaign drops, formulating and executing clear solutions rather than asking "what should we do?".
• Synthesize insights across SEO, design, email, paid media, and web layouts to build cohesive, high-impact multi-channel retainers and large-scale projects.
• Serve as the authoritative, consultative voice on major accounts, guiding clients through high-risk strategic choices, launch timelines, and complex catalog requirements.
• Map internal team skill densities against account requirements, working in tandem with the leadership team and People Team to ensure proper account staffing and team skill progression.
• Protect the client’s first experience during handoffs, kickoffs, and complex e-commerce launches to ensure seamless long-term retention and trust.
• Manage internal team relations, task management and future planning to efficiently and effectively complete e-commerce solutions to ensure seamless long-term retention and trust.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed