Organic Department Manager (SEO & GEO)

Direct Online Marketing • Pittsburgh, PA

1d • Hybrid

About The Position

We’re looking for an experienced digital marketing leader to own and evolve our organic marketing department. You’ll own the team's output, from strategy and performance to team development and operational excellence.

The Role

This isn’t just a management role. You’ll be responsible for shaping how organic marketing works at DOM, including GEO, SEO, CRO, and related services, and ensuring our clients see meaningful, measurable growth.

That means:
Setting direction, not just managing tasks
Improving systems, not just maintaining them
Developing people, not just overseeing them

You’ll work primarily internally with your team, while also working day-to-day on a few key client accounts.

Requirements

• 5+ years of hands-on SEO or similar digital marketing experience across a variety of industries and goals
• 3+ years of experience managing and developing a team
• Strong expertise in technical SEO, content strategy, and performance analysis
• Deep understanding of how SEO connects to broader business outcomes
• Experience with platforms like WordPress, HubSpot, Shopify, and tools like GA4, GSC, SEMrush
• Highly accountable: you take ownership of outcomes
• Driven: you take initiative, push things forward, and don’t wait to be told what to do
• Systems-oriented: you naturally look for ways to improve how things work
• Adaptable: you stay ahead in a fast-changing space
• Detail-oriented: without losing sight of the bigger picture
• Curious: you want to understand the why behind performance

Nice To Haves

• Have experience building or evolving SEO processes or service offerings
• Have worked with AI tools or automation to improve workflows
• Have agency experience or managed SEO programs at scale
• Have experience with advanced analytics or reporting systems

Responsibilities

• Lead the organic marketing function
• Own the performance, direction, and evolution of DOM’s organic services (SEO, GEO, CRO, email)
• Ensure our work drives real business outcomes and not just rankings or traffic
• Stay ahead of industry changes (including AI-driven search) and translate them into action
• Develop and refine processes and workflows that improve efficiency, quality, and scalability
• Identify gaps in execution, tools, or capabilities and proactively implement solutions
• Lead initiatives that strengthen service offerings and elevate team performance
• Oversee performance across client accounts and proactively review strategy
• Diagnose issues, identify root causes, and implement solutions
• Ensure clear, consistent communication of results and insights across teams
• Manage, mentor, and grow a team of 5–10 organic marketing specialists
• Foster a culture of accountability, collaboration, and curiosity
• Provide clear feedback, coaching, and development opportunities
• Ensure work meets high standards through quality assurance and process adherence

Benefits

• Competitive salary + annual performance-based increases
• 401(k)
• Medical, dental, and vision coverage
• Short-term disability
• PTO + Paid holidays + floating holiday
• Annual volunteer day
• Parental leave
• Ongoing training and development
• Clear structure and alignment through EOS (Entrepreneurial Operating System)
• “No Jerks” policy
• Regular team events and collaboration

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 11-50 employees